Posted on | November 21, 2013 | No Comments
This week I attended 6S Marketing President Chris Breikss‘ excellent talk on “10 Things I Learned the Hard Way About Running a Business“, over at the old Hootsuite studios (back when they were a nimble startup) near Gastown in Vancouver. While I was there alongside my pal and marketing strategy expert Frank from Crush Marketing (alas, my buddy Derek from Global Bend who gave me the heads-up about the event couldn’t get out of a client meeting — next time!), I met a lot of great Vancouver-area entrepreneurs, marketing wonks and others. The atmosphere was welcoming, with wine, beer, good conversation and most importantly, a dynamite presentation by the featured speaker on lessons learned from running a successful business in social media and digital marketing. Good times! (And yes, I will actually be outlining some of the best lessons below — patience!). Read more
Posted on | October 20, 2013 | No Comments
At least, that seems to be the consensus from a lot of articles I’ve been reading about the changes to Google’s search algorithms. Hummingbird, Panda and Penguin updates for Google do aim to give a boost to well-written, quality content. In other words, if your company already puts effort into getting great content, a fresh blog, good linking and social sharing… keep doing that. One other thing to think about — great design that goes along with the content needs to be responsive design that plays well with mobile.
From What 3 Big Google Updates Mean for Your SEO Strategy in ComputerWorld:
In the wake of Hummingbird, Panda and Penguin, Google’s SEO guidance remains unchanged: Publish “original, high-quality content.”
With Hummingbird and other recent changes, DeMers adds, Google is “betting on the continued rise of mobile usage. It’s safe to assume that Google is going to be looking for content and websites that deliver a great mobile experience. Mobile content strategies have become a whole lot more important with Google Hummingbird.”
Need to get more of that fresh, SEO-friendly content that search engines love? Check out our website content copywriting services
Posted on | September 30, 2013 | No Comments
But wait — what if you want more than the copywriting?
What if you need a WordPress or Drupal web developer to actually build your website? What if you need a graphic designer to design your engaging brand? What about an expert who can run your social media campaign?
Our partners do all of that and more. Read more
Posted on | September 19, 2013 | No Comments
I like this quote from a fellow marketing maven:
When we were young, the rule “don’t talk to strangers” was drilled into us. But when it comes to business, we need to forget what mom said.
Posted on | September 18, 2013 | No Comments
Our company does a lot of website copywriting for tech startups (and more established tech firms), particularly around the Vancouver area where we have our office. It’s always fun working with technology companies, particularly those working in the online or mobile space; even if my client contact isn’t a marketing person, they usually already have a basic understanding of SEO and the value of fresh website content they can share with their target market.
Not that we mind educating clients about website SEO, blogs, social media, etc. But hey, it does save time when we’re on the same page as our client from the get-go.
Every tech startup company is different. But the best practices for writing about tech startups on their own websites are pretty much the same as for other industries — with a few variations… Read morekeep looking »