What LinkedIn Is Good For

Posted on | May 7, 2013 | No Comments

In my last blog post, Why Every Business Website Should Have a CMS, I highlighted that  your business website is rightfully the central hub of your company’s online presence. Social media marketing platforms like LinkedIn (or Facebook or Twitter) acting as satellites (glorious, search engine optimized, eye-catching satellites) help drive customers to that hub with links.

I’d be doing a disservice to leave you with the impression that these social media marketing platforms are non-essential extras. Read more

Why Every Business Website Should Have A CMS

Posted on | May 7, 2013 | No Comments

What’s a CMS? Content Management System. WordPress is one (which I use to run this website and a bunch of others). Drupal is another. There are many kinds of CMS, but they all do the same thing: they make it easy for you to add content to your website, one page, blog post or block at a time, instead of coding in HTML.

Last week, a new client told me that the stuff I was writing for them shouldn’t go on their website, because it was just too difficult to publish the stuff there. Read more

Why I’m Glad I Became A Freelance Website Copywriter

Posted on | April 24, 2013 | 1 Comment

I wasn’t always your friendly neighbourhood SEO website copywriter in Vancouver. The grim memories of my former “career” in journalism still sometimes keep me up at night.

With every year that passes, from the dismal first age of the “three man newsroom” (one reporter and two frantic guys selling ads) to today’s era of “citizen journalism”, genuine news reporters have become an endangered (and kind of sad) species. This was confirmed in a new survey from Careercast.com, as noted by Slate Contributor Will Oremus: Read more

How Great Blog Content Can Have A Big Impact

Posted on | April 22, 2013 | No Comments

I really respect Mike Klassen as a fellow who knows a thing or two about how to do effective website communications — and who has proven it. Today, Mike is CFIB director of provincial affairs for British Columbia (and was just profiled about it in Business in Vancouver). I’ve known Mike for years, since before I started running WRITEIMAGE full-time as a freelance SEO website copywriter. He’s got a terribly effective combination of creativity, street smarts and genuine interest in people and this city, which you don’t often see — and I’ve always appreciated his keen insights when we’ve found time to grab a coffee together over at a cafe on Main Street.

As an astute communicator with his finger on the pulse of Vancouver’s civic scene, Mike’s passion project CityCaucus.com helped contribute to a community-wide enthusiasm around the Vancouver Olympics — all with a couple of well-written blog posts. From BIV: Read more

Mad Men’s Season Opener Made Me Mad

Posted on | April 7, 2013 | No Comments

It was so awful. Seriously, what were they thinking? Death, ’70s-era gloom, new characters I don’t care about, old characters with truly lousy haircuts… It was all bad.

Now that The Walking Dead is done until October, Mad Men was the only show I was looking forward to watching. It’s the only show in the history of TV that made copywriters look like heroes. Now I’m not so sure I’m even going to watch the rest of the season.

Oh well. At least we have the first three brilliant seasons. And then, I know what Don Draper will say…

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