Driving Traffic to Your Online Store
WRITEIMAGE President Jonathon Narvey (yes, that’s the person writing this post — naturally, I do my own PR) will be presenting at the next Ask the Experts session hosted by Market Navigators this week on Tuesday, Nov. 24 in downtown Vancouver. Hope to see you there! Event synopsis and details below: It isn’t enough to [...]
Copywriting Tip 2. Create a Unique Selling Proposition
Don’t forget to include a Unique Selling Proposition in your web content and other promotional collateral. If you’re trying to promote or sell anything, you’ll want your USP to tell readers clearly and concisely why they need to go to you today. Some examples of good USP’s: Olay: “You get younger-looking skin” Head & Shoulders: [...]
Are You a Blogger in Vancouver? We Really Ought to Meet
That was fast. I relaunch this blog and two days later, I get called up alongside my good friend and Blogging for Dummies author Shane Birley to help Raul Pacheco run Vancouver’s blogger meetups. Since there’s hardly any difference at all between working 16 hours a day and 16.5 hours a day, and I am [...]
Copywriting Tip 1. Keep Your Website Fresh for Google
One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]
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