Copywriting Tip 1. Keep Your Website Fresh for Google

Posted on | November 16, 2009 | No Comments

One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science.

Why is fresh important? Google loves new content on your website. Old content gets downgraded in search engines. Pages with fresh content gets crawled more often and also have a higher chance of getting noticed by customers, colleagues or Internet surfers who may just turn out to be unexpected but welcome evangelists for your organization.

Bottom line? Keeping your content fresh is an important part of your overall web marketing strategy.

Lee Odden explains why “fresh” content is beneficial for attracting visitors to your website