Copywriting Tip 2. Create a Unique Selling Proposition

Posted on | November 21, 2009 | 1 Comment

Don’t forget to include a Unique Selling Proposition in your web content and other promotional collateral. If you’re trying to promote or sell anything, you’ll want your USP to tell readers clearly and concisely why they need to go to you today.

Some examples of good USP’s:

Olay: “You get younger-looking skin”
Head & Shoulders: “You get rid of dandruff”
FedEx: “When your package absolutely, positively has to get there overnight”

What’s your USP? Feel free to leave a comment with the name and USP of your company!

Domino’s Pizza’s Unique Selling Proposition Repeated in a Commercial

Comments

We write your web content, newsletters and more, so you don’t have to.

Search for:

WRITEIMAGE copywriting blog archive

Select Month February 2010 January 2010 December 2009 November 2009

Categories

Select Category blogging business website copywriting Case study copywriting tip elements of style Marketing strategy Networking Presentations press release search engine optimization SEO Social Media Speaking Events Vancouver Vancouver business marketing Vancouver company Vancouver copywriter Vancouver email marketing Vancouver newsletter copywriter Vancouver Olympics 2010 Vancouver writer website content writeimage newsletter writing tips

Tags

business genius case studies Case study copywriter Vancouver copywriting consulting copywriting skills copywriting tips driving traffic to your online store elements of style email marketing email newsletter Facebook consultant fake AP stylebook google search engine optimization jonathon narvey marketing communications Marketing strategy market navigators newsletter copywriting vancouver Olympic Brand Ambush Marketing raul pacheco shane birley social media company Vancouver social media consultant Vancouver social media for business social media marketing social media marketing expert Twitter consultant unique selling proposition vancouver 2010 olympics Vancouver blogger meetup Vancouver communications company Vancouver marketing Vancouver marketing communications company vancouver marketing company web content web copywriting web marketing strategy writeimage newsletter writeimage presentation writer genius writing business newsletters writing for business writing style guide writing tips

Connect on Social Networks



Client Testimonial

I’ve worked with WRITEIMAGE and found them to be a dependable and likable resource. I would be happy to work with them again.
— Michael Klassen, Thinking Cap Inc.

Client Testimonial

I would highly recommend WRITEIMAGE for business writing services. They were prompt, professional and creative. Their assistance writing for our company website and newsletter was exactly what we needed to help simplify our busy schedules.
— Cissy Pau, Clear HR Consulting

Meta

• Log in
• Entries RSS
• Comments RSS
• WordPress.org