Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about:
Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil.
I’ve had newsletter subscribers tell me that even though they are not [...]
Another Sign You Really Need Professional Writing Help
While scanning Craigslist today, I came across this amusing exchange. First, a half-deleted listing:
RE;RE: SEEKING TALENTED WRITTERS WHO NEED WORK. I RUN A WRITTERS
And below, someone wrote:
Perhaps that person is in fact seeking writters and not writers.
Sometimes, life makes you smile.
What Can Social Media Do For Your Business?
The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]
Writing Tips from Fake AP Stylebook
The Elements of Style by William Strunk was an essential style guide for me in my early writing days. I think I have a new favorite resource for writing tips.
I was twigged on to the Twitter personality known as @FakeAPStylebook by my friend, Raincoaster. It’s funny as hell. Some of my favorite recent tips:
Metaphors [...]
Olympic Brand Ambush Marketing Lululemon Case Study
This is absolutely brilliant. Well done, Lululemon.
Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.”
The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors to the [...]
Was My Email Newsletter Too Spammy?
As fans of this blog will note, I sent out an email newsletter a few days back. This newsletter went out to approximately 650 recipients. Was it spam?
Possibly. But I don’t think so.
Shortly after my arrival at the Vancouver Blogger Meetup at Ceilis Pub on Tuesday evening, I encountered a perplexed Pete Quily (AKA ADD [...]
I Only Write for Geniuses
“The role of a writer is not to say what we all can say, but what we are unable to say.” — Anaïs Nin
I first started writing for corporate clients years ago when I realized that I was a genius – and also realized that there are millions of other geniuses out there.
To be [...]
Case Studies! Got Your Case Studies Here! Caaaaaase Studies!
For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way!
So if [...]
Olympic Brand Ambush Marketing
An absolute must-read for any company looking to benefit from Olympics hype with innovative (as well as tried-and-true) marketing ideas: Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above
This isn’t just for Vancouver or Canadian businesses, either. You need to get in on this, wherever you are.
Copywriting Tip 3. Driving Traffic to Your Online Store
My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered:
* Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics and [...]
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