I’d just as soon drive more traffic to my own site, but I can see how this would be very useful for clients. Thanks for the explanation!

I should clarify — streaming was probably a poor choice of word — more accurate could be cross-posting. However, if you are willing (and this is not something you will decide lightly) to give an editor carte blanche to cross-post whatever they like whenever they like from your site, it really can be more like syndication, since it requires no further action from your end. (As I’ve cautioned before, though, you’d better have a clear idea of the benefits of such a relationship before signing off on it. After all, giving stuff away for free is against human nature and may degrade the value of your paid services. Be careful).

Lately, I’ve noticed a far greater number of sites willing to accept cross-posts (Sometimes, though not always subject to the whims of the online editor). The Mark does it. The National Post does it. A whole ton of industry-specific blogs do it. There are definitely opportunities for this in fairly popular publications.

I believe the need for fresher and fresher content for Google, combined with the irresistible prospect of getting something of value for free, has begun to seriously erode editors’ reservations regarding reprinting something (or even about maintaining quality control in some cases).

As with any freelance pitching, a little research is involved. Find the name of the editor of the website, double-check to ensure that you are going to contribute something that is consistent in style and value with stuff that is already resident on it. If it’s not clear who the editor is, just send the pitch off to the general contact info email and you’ll likely reach the right person. Send off a concise yet informative pitch about what you want to contribute. If the editor is really switched on, you should hear something back in a few days.

Would love to see you elaborate on the point you make in the third from last paragraph about getting content streamed to high-profile web sites and media sites. Who do you call/email?