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Olympic Brand Ambush Marketing

Posted on | December 3, 2009 | No Comments

An absolute must-read for any company looking to benefit from Olympics hype with innovative (as well as tried-and-true) marketing ideas: Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above

This isn’t just for Vancouver or Canadian businesses, either. You need to get in on this, wherever you are.

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Category: Marketing strategy, Vancouver, Vancouver Olympics 2010
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