Case Studies! Got Your Case Studies Here! Caaaaaase Studies!

Posted on | December 8, 2009 | No Comments

For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way!

So if you’ve ever wanted a bit of insight into what exactly we do around here at WRITEIMAGE (and why our clients seem to like having us around), here are the first two case studies, hot off the presses:

* website content copywriting
* newsletter writing

I suddenly hear a faint murmur from that shy person sitting in the corner at the back of the room with their hand half-way up: “What is a case study, exactly?”

I’m so glad you asked, sir (and you can put your hand back down). There are many kinds of case studies. But the ones we like to write for our clients are one-page descriptions of projects, events and campaigns that were completed in a successful fashion. One format we like to use goes a little like this:

1. Describe the organization involved. Throw in some important details about what makes this organization totally awesome.
2. Explain the challenge this organization faced. Why was it such a challenge in the first place? Why did it need to be solved right away?
3. Describe the solution. You don’t need to give away anyone’s secret sauce. Still, you ought to be able to show how this solution worked a lot better than, say, waiting for the X-Men to drop by and save the day.

Slap that page down on an organization’s website and presto-change-o, you’ve got marketing collateral that explains precisely what kind of value you can provide to your customers, fundraising donors, supporters or Internet stalkers.

That’s pretty much it. We’re not really giving away any information here that isn’t already public knowledge. And if any company out there wants to use this format to write their own case studies, they’re welcome to it.

But we’re betting that if they instead call us and get us to write case studies for them, we can write them better, quicker, and (compared with the cost of devoting hours of an in-house non-specialist to the task) a fair bit cheaper.

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We write your SEO web content, newsletters and more, so you don’t have to.

"I spent hours trying to write the perfect content for my site. Luckily I contacted WRITEIMAGE for some help. After a short investigation they were able the capture and deliver exactly what I was looking for: professional, concise, SEO-optimized copy."
– Dan Leroux, Ollie Media

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