I Only Write for Geniuses

Posted on | December 14, 2009 | No Comments

“The role of a writer is not to say what we all can say, but what we are unable to say.” — Anaïs Nin

I first started writing for corporate clients years ago when I realized that I was a genius – and also realized that there are millions of other geniuses out there.

To be sure, my own genius is confined to an embarrassingly small range of talents necessary for effective copywriting.

I’m a genius when it comes to understanding what other people are trying to say. I enjoy hearing people talking about themselves, their businesses and their interests. When it comes down to it, I’m what you call a good listener.

After I’m done hearing (or reading, or listening to MP3 files, since not all clients have time to sit down for a chat) what my clients have to say, I start writing.

The other part of my genius is that by the end of this writing process, I can tell my clients’ story even better than they can tell it themselves.

It’s not that my clients lack talent or clarity of vision. But they’re usually too busy doing whatever it is that they’re passionate about (and from which they earn their dough). They just don’t have the time to sit and write in clear and persuasive terms what makes them, or their business, or their public service, unique.

That condition applies for all the content I produce, whether it’s writing comprehensive content for a corporate website, newsletters, blog posts, case studies, press releases – whatever my clients need.

Producing clear and persuasive writing depends on listening, understanding your audience, and tailoring useful information to fit that audience. Correct grammar and a solid understanding of writing rules are also essential. It’s specialized work.

As I noted earlier, my own genius is fairly narrowly defined. Genetics has nothing to do with it. I have this talent owing to years and years of writing experience, working closely with my clients and learning from my mistakes.

There are plenty of other geniuses out there. I know because I’ve met hundreds, maybe thousands of them – and some of them are my clients. Often, they are running their own organizations, or about to begin as entrepreneurs. In every industry and field of human endeavor, there are people who have become geniuses through education, experience and hard work.

Are you a genius who would like to engage our writing services to tell your story? Contact WRITEIMAGE for a free consultation about your copywriting needs.

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