Olympic Brand Ambush Marketing Lululemon Case Study

Posted on | December 16, 2009 | No Comments

This is absolutely brilliant. Well done, Lululemon.

Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.”

The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors to the Games.

And shame on you, VANOC. Spoil-sports.

Lululemon is apparently claiming this isn’t Olympic brand ambush marketing. But I can’t think of a better example of the genre. Definitely an example to emulate.

As I linked to before, here’s an excellent article about what Vancouver businesses (or businesses around the world, for that matter) can bank on this type of marketing:
Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above

For more information on this, go to the Olympic Brand Ambush Marketing experts. Tell Maurice I said hello.

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