Marketing Isn’t Good or Evil. It’s Just about Communicating

Posted on | December 29, 2009 | No Comments

Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about:

Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil.

I’ve had newsletter subscribers tell me that even though they are not in business or marketing, they read my newsletters cover to cover and always find something that helps them. From the librarian who wants kids to know about the many fun, educational programs they can become involved in, to the kindergarten teacher who needs parents on board with her classroom policies, they find ideas on improving communication and getting better buy-in whatever their valuable, beneficial message.

Have you used a “marketing” tool or idea in a non-marketing context? I’d love to know about your experience. Leave a comment.

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