Copywriting Tip 4. Press Releases Boost SEO

Posted on | February 7, 2010 | No Comments

Press releases are an often overlooked element of an organization’s overall marketing and SEO strategies. The messaging should be consistent with other collateral you’re putting out, adapted for “press release” style. And when it comes time to distribute them, use all of the messaging capabilities at your disposal, not just a media contacts list.

Put it on your website, your Facebook fan page and any other external platforms you use. Make sure you’ve got links back to your site to a custom page so you can track your hits a bit easier.

I use OpenPR.com to distribute my press releases. It’s quick, easy to use and if it is approved, it can quickly go to the top of the Google News page for your topic. Just remember to use appropriate tags!

Of course, before you distribute your press release, you (or your trusted copywriter) will have to write the piece. Watch the video below for some reminders about basic press release writing rules.

Press Release Writing Tips

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