Be Consistent With Your Messaging
Write, rinse, repeat. My latest writing tips for business in the Lift Strategies Meet the Experts blog: There’s certainly something to be said for fine-tuning and adapting your messaging for different markets if you are targeting distinct niches. That said, a coherent marketing and communication strategy will typically involve some key language that is repeated [...]
Don’t Contact Us?
Some companies invest huge dollars on graphic design and content development for their websites, but make it difficult for customers to contact them. This is just silly. On your “Contact Us” page, at a minimum, you need to have a phone number and email address. Not everybody wants to fill in a form. Here are [...]
Writing Your Company Positioning Statement
I learned many things while live-blogging the latest New Ventures BC seminar on Market Research and Product Marketing at SFU School of Business in downtown Vancouver. One particularly good piece of advice that applies to writing content for your website, newsletter, blog or other marketing materials is to ensure that your positioning statement truly differentiates [...]
Blogging for Business. Why Do It?
“So, depending on your needs, I could write a scheduled series of blog posts that highlight your latest company news,” I suggested to the client. “Another route would be to highlight some of the feedback you’ve been getting from customers and fans and respond to their ideas. Or, if you wanted to make it a [...]
Blogger Meetup in Vancouver April 28
Do you have a blog for your business or are looking to start a blog for your business in the next little while? If you live in Vancouver and want to meet and learn from some fellow bloggers (for business and non-business websites), you ought to check out the Vancouver Blogger Meetup happening this week. [...]
Your Website Makes My Computer Want to Blow Up
First, you got a guy like me to write some great content for your website that helps bring visitors to you. Next, you got your web designer to put together a fancy site with tons of neat Flash animation. You’ve got SEO up the wazoo. It’s all coming together. So why aren’t more people staying [...]
Make Every Word Count
For any sort of business collateral from websites to sales letters, you need to get to the point fast. Every word counts, as I reminded readers of the Lift Strategies blog this week: A quick example: Which statement from the Services page of a Vancouver-based professional organizing company do you think is better? A) Out [...]
Your Website Pulls All Your Marketing Efforts Together
Why does pretty much every business need a website? It’s not just a case of “everyone else has one, so I guess I better have one, too” — though that certainly does still come up in some conversations with new copywriting clients. As fellow Vancouver copywriter (and much more) Rick Sloboda puts it, Websites are [...]
How Social Media Boosts Business. Case Study
My copywriting clients often want a bit of direction as to how to syndicate their written content through social media and boost their marketing campaigns. But sometimes, particularly with new clients, the request is much more fundamental: “I keep hearing that blogs, Twitter and all this geeky mumbo jumbo is good for business. But I [...]
Copywriting Tip 5. Answer These Questions
Writing great sales copy, website content and ads involves answering questions that go beyond the W5 of news reports and press releases (You know: Who, What, Where, When and Why). As Ernest W. Nicastro illustrates in Salesmanship, Repetition and Direct Mail, copywriters have to dig deeper to get the message across: An imposing looking executive [...]
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