Blogging for Business. Why Do It?

Posted on | April 27, 2010 | No Comments

“So, depending on your needs, I could write a scheduled series of blog posts that highlight your latest company news,” I suggested to the client. “Another route would be to highlight some of the feedback you’ve been getting from customers and fans and respond to their ideas. Or, if you wanted to make it a bit more personal, we could even blog about some of the things happening around the office, while referencing the exciting projects they’re working on…”

The client said he wanted to ramp up his “social media” campaign, which so far included a Twitter account and a Facebook fan page. But a social media campaign without a blog often is like a cheeseburger without the beef, or a car with no engine. A key element is missing.

Unfortunately, he seemed a bit confused.

“Tell me again why a blog might help my business?”

I decided to switch gears. This is what I told him:

#1. Search engines love the fresh content that blogs provide. If you want customers to find your website, you need to populate it with new articles… like blog posts, for instance. This also applies to any other fresh stuff you put on your site, though (eg. case studies, press releases, newsletters, etc.).

#2. Blogs help you tell your story. With a blog and a stream of interesting content, websites will help visitors understand what they’re all about.

#3. Blogs are the “home base” of many effective online marketing campaigns. Write a blog post and then syndicate it through your social media platforms. A customer reads a Tweet or an update, clicks to the blog and then hopefully begins to explore the rest of your site (such as your checkout page).

Even for businesses that recognize the benefits of having a blog, keeping the site updated can be a challenge. That’s where WRITEIMAGE comes in.

We write your blog posts so you don’t have to do it. You concentrate on running your business. You get more visitors to your site who can then go on to buy stuff from you. Interested?

To get a free initial consultation to learn more, contact WRITEIMAGE today at 604.230.2638 or email info@writeimage.ca

SPECIAL INVITATION
Do you already have a blog for your business (Perhaps one that you’ve been neglecting lately)?

If you live in Vancouver and want to get inspiration from some fellow bloggers (for business and non-business websites), you ought to check out the Vancouver Blogger Meetup happening this week.

Date and Time: Wednesday, April 28, starting at 6:30 pm
Location: St. Augustines, 2360 Commercial Drive

More details at http://blog.meetup.com/30/calendar/13245316/

Business Blog vs. Normal Website: A Simple Explanation by Remarkablogger

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"I spent hours trying to write the perfect content for my site. Luckily I contacted WRITEIMAGE for some help. After a short investigation they were able the capture and deliver exactly what I was looking for: professional, concise, SEO-optimized copy."
– Dan Leroux, Ollie Media

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