Don’t Contact Us?

Posted on | April 28, 2010 | 3 Comments

Some companies invest huge dollars on graphic design and content development for their websites, but make it difficult for customers to contact them. This is just silly.

On your “Contact Us” page, at a minimum, you need to have a phone number and email address. Not everybody wants to fill in a form.

Here are a few examples of what I’m talking about. Below, you can see a “Contact” page with no phone number.


For this site, I clicked on a link that said “Phone us” and got sent to the page below. They won’t be getting my business.

Just to compare, here’s our contact page. Really simple: phone or email.

I’ve often heard local marketing experts like Liz Gaige (Market Navigators) or Jen De Tracey (Lift Strategies) point out exactly the same thing. I heard Dave Thomas of Rocket Builders say the same thing last night at a seminar. Make it as easy as possible for your customers to contact you. It’s not rocket science. Publish a phone number! Otherwise, your message to customers is “Don’t Contact Us”.

Worst case scenario — you’re phone will start ringing off the hook from new customers and you’ll have to put some time and effort into hiring people.

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