Still A Few Spots Left for Free Website Content Audit
Wow! Response has been great so far for my special offer of a free website content audit for Freelance Camp Vancouver participants. But there are still a few spots left if you missed the first promotion on this blog over the weekend. Details below: Get a website content audit worth $500 absolutely FREE. This includes: [...]
Website Search Engine Optimization Explained
Lately, I’ve been getting a lot of questions about Search Engine Optimization from prospective website content clients. What is SEO? Basically, this involves making your website easier to find on the Internet, particularly on popular search engines like Google. Why is this important? Well, there’s no point in spending money on a website if no [...]
You Might Need a Website Content Copywriter. Clue Number One
If you’ve been staring at this “website currently under construction” image on your business’ URL for the last few months with no end in sight, it may be time to hire a website copywriter. Yes, it’s going to cost money. But you told yourself three months ago that you were going to save money by [...]
Free Website Content Audit for Freelance Camp Vancouver Participants
Greetings and salutations to all Freelance Camp Vancouver participants! Unfortunately, I won’t be joining you all. I saw the promotions for this a few weeks ago, but didn’t RSVP in time. Sad but true. But there’s good news for you, freelancers. Here’s the offer for all Freelance Camp Vancouver participants: Get a website content audit [...]
My Ideal Web Copywriting Client
While comparing notes with a fellow web copywriter in a downtown Vancouver pub the other day, I got put on the spot. “What does your ideal website copywriting client look like?” he asked. Here’s what I said they would have: 1. Pain and a Healthy Dose of Guilt. The client already knows they need a [...]
Who Is Your Ideal Client? Know This for Key Messaging
When I’m working with new web copywriting clients and getting a handle on their business, one of the first questions I ask is “who is your ideal client?” This tends to get a bit more of a refined response than “who is your target market”. For example, the owner of a Vancouver-based financial planning services [...]
Inspiration for Communications Wonks
Communications professional, business copywriter, social media maven (I refuse to use the term “guru”; I have yet to meet a physical example of this mythical beast), branding and messaging consultant, shameless promoter… these are all titles I’ve applied to myself over the years. At heart, I’m a guy who writes stuff and helps other people [...]
Two Social Media Events. One Night. This Is Like Sophie’s Choice!
OK, here’s the deal. We’ve got the Social Media Club Vancouver meeting Thursday night — once again, the same night as the Vancouver Blogger Meetup. What’s a nerd (or aspiring nerd) to do? Actually, it’s quite simple. If you’re interested in learning more about social media for business, specifically Strategy, Business Intelligence & Metrics, then [...]
Understand the Pain. Then Propose Your Solution
Messaging that hits customers’ pain points is a basic premise of good marketing. Let’s take an imaginary example. How much would you pay to have better-than 20/20 vision? Thousands of dollars? If you could have X-ray vision on top of that, would you be willing to pay tens of thousands of dollars? How about heat [...]
Homer Simpson Seriously Needs to Update His Website
Isn’t it time that Homer Simpson relaunched his website? One of my favorite Simpsons episodes of all time is “The Computer Wore Menace Shoes”, in which Homer creates his own site. His first attempt satirizes the trend at the time of substituting flashy (and annoying) graphics for useful content. It may be the most annoying [...]
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