Content Gets You Noticed

Posted on | May 11, 2010 | No Comments

I got a call from a radio host today asking me to appear on their show, based on an article I’d written for The Mark entitled Greece and Irresponsible Economics. I must admit, the piece had nothing to do with writing tips, communications strategy, or copywriting for business. It was all about the economic crisis.

I’d certainly be happy to have readers of this blog listen in to Murray Langdon’s radio show on CFAX 1070 out of Victoria on Wednesday, May 12 at about 11:50 am. But I’m not really mentioning this media appearance to plug my opinions on economics. I’m not an economist or finance guy and this blog is certainly not about those topics, either.

But I did want to illustrate a simple point: if you want your organization to get noticed by the media, then it helps to publish something. Get some blog posts up. Hire someone to get you some press releases. Throw some case studies on your site. Create content and if you’re lucky, this will generate serious interest from the media. Keep plugging away and eventually, content pays off with better PR.

It’s not just content on the web that works, either. Print marketing campaigns have been around forever. You never know 100 per cent for sure where your name will get noticed.

Hmmmm. On this topic, I’m reminded of one of the funniest scenes in one of the funniest movies of all time, The Jerk:

Navin
The new phone book’s here! The new phone book’s here!

Harry
Well I wish I could get so excited about nothing.

Navin
Nothing? Are you kidding?! Page 73, Johnson, Navin, R.! I’m somebody now! Millions of people look at this book every day! This is the kind of spontaneous publicity, you’re name in print, that makes people. I’m impressed! Things are going to start happening to me now.

And he was right. Good things started happening to Navin R. Johnson

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