Website Search Engine Optimization Explained

Posted on | May 31, 2010 | No Comments

Lately, I’ve been getting a lot of questions about Search Engine Optimization from prospective website content clients. What is SEO? Basically, this involves making your website easier to find on the Internet, particularly on popular search engines like Google.

Why is this important? Well, there’s no point in spending money on a website if no one is going to see it, right? If a customer doesn’t already know your business by name, the only way they’re going to find you is with a keyword search.

Here’s an example. Imagine you’re getting married in Vancouver (congratulations!). You’re looking for someone who bakes wedding cakes. So you type in “wedding cake bakery Vancouver Canada” in the Google search bar. The result:

The Mozart Bakery and Cafe can potentially get a lot of customers through the Internet because it is the first company you see for that search term. They’re search engine optimized for a key phrase for their business.

If you’re at the top of page one or two of a Google search, that’s awesome. But if you’re stuck near the bottom of page five, you’re going to have to do some work to make your site SEO-friendly.

There’s a lot you can do with web links and social networks to help out on that score, but a critical solution is adding SEO-friendly website content right on your site. If you need help with that, give us a call.

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