Content Gets You Noticed
I got a call from a radio host today asking me to appear on their show, based on an article I’d written for The Mark entitled Greece and Irresponsible Economics. I must admit, the piece had nothing to do with writing tips, communications strategy, or copywriting for business. It was all about the economic crisis. [...]
Journalists Use Social Media To Find Stories
Since reporters are using social media to get sources for their stories, businesses that want to get noticed have an obvious incentive to start adding blogs, Twitter and the rest of it to their existing communications strategy. That was the message from Lisa Johnson of the CBC and Kirk LaPointe of the Vancouver Sun at [...]
Going Beyond the Hype at the Northern Voice Blogger Conference
How cool is this? I’ll be a moderator for Beyond the Hype: Teaching About Social Media and Teaching Using Social Media, a speakers panel at the Northern Voice blogger conference in Vancouver. It’s happening at 1:15 pm on Friday, May 7 at the Life Sciences building on the UBC main campus. Here’s a description of [...]
Brilliant Examples of Really Bad Writing
I just came across some incredible samples of really awful writing that blew my mind. These kinds of failures can often be more instructive than successes. Naturally, the worst examples come from academia. Still, they do have lessons for writers of business materials and marketing content. Here are the best of the worst (Or would [...]
Why Do Businesses Hire Copywriters?
I think this classic quote sums it up: “Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” When you’re too busy focusing on your core business activities like planning stuff, making stuff and moving stuff, you hire a copywriter to help you [...]
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