I’m A Blogger In Vancouver. So Are You. Want To Hook Up?
I mean, for beers. Maybe some good conversation about your latest, greatest blog posts, or about creative projects you’ve been busy with. That’s all. I’m married, you know? No funny business. I mean it. You try anything weird, I will rip your face off. See you at the Vancouver Blogger Meetup, people! Looking forward to [...]
My Ass Hurts. Sad Lament Of A Writer
A day in the life of a writer: Get up, grab Starbucks, go for a walk. Next, sit down for three hours and tap out a few proposals and blog posts for clients. Eat lunch. Go for another 20-minute walk. Come back and develop a website content site map. Then update some content. It’s end [...]
Your BC HST Questions Answered
Like a lot of local BC-based small business owners, I had questions about how the HST was going to affect my business. Lo and behold, here’s a timely article that had a lot of helpful info, courtesy of CTV News. Quick shout out to my fellow Vancouver Entrepreneurs. Peace out, y’all.
Craigslist Writing Gigs. I Thought They Outlawed Slavery?
When I first started out as a freelance writer, I trolled Craigslist looking for writing gigs. Since morphing into a business copywriter, I still do check into Craigslist about twice a month — it only takes five minutes and you never know what you’ll find. I must admit that on rare occasion, I’ve found a [...]
Use Analytics To Fine-Tune Website Content and Your Business
I’m often surprised to find that new clients aren’t using Google Analytics or some other tool to track visitors to their website. As a website copywriter, I use information like key phrases and popular search terms to refine content and make it more SEO-friendly. Basically, I use the info to make your website easier for [...]
Use Strong Calls To Action
If you want your customers to do something — like, maybe, buy your stuff in the next two minutes — you’re going to have to tell them. Read my post on the Lift Strategies website to learn more about how to get the customer to take action
Top 10 Reasons To Not Have a Business Website
I’m a pretty active networker, often picking up business cards from wily business veterans and newly-minted entrepreneurs. It usually bugs me when I don’t see a website URL listed on their card, and not just because I have an ulterior motive in plugging my own website copywriting services. Just about any business I can think [...]
Don’t Contact Us? Part 2
I was ranting a little while back about how some silly companies make their customers jump through hurdles to contact them. It doesn’t make sense to me. Why spend a bunch of dough on a nice website with persuasive content if you don’t want your customers to call? Case in point, I found this on [...]
Financial Storytelling. Communicating Through Numbers
I first met Financial Storyteller Stewart Marshall at the New Ventures BC seminar series in Vancouver. He impressed me immediately with his wit and charm — perhaps I’m a victim of my own stereotypes, but it’s rare that I find a guy who understands numbers and communicates like a champ. Stewart’s work revolves around making [...]
Advertising Is Funny
Milk, chips, candy… AND a soft drink? No sir, I can’t imagine that. Caught this in downtown Vancouver. OK, maybe I’m the only one who thinks it’s hilarious.
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