Don’t Contact Us? Part 2

Posted on | June 10, 2010 | No Comments

I was ranting a little while back about how some silly companies make their customers jump through hurdles to contact them. It doesn’t make sense to me. Why spend a bunch of dough on a nice website with persuasive content if you don’t want your customers to call?

Case in point, I found this on a website I came across today:

Some customers prefer to talk to a real live person. Sure, customers might follow your directions and send you an email. But is your company so wildly successful that you can afford to throw away a percentage of clients just because you’re too lazy to check your voicemail?

On this note, a client who’s starting a new business told me they didn’t want to advertise a phone number because that would mean having to pay for a second line. But all this person has to do is get one client for one session or two sessions a month to be able to justify the cost.

If you’re so unsure about your business model that you don’t know if you can get one client one day a month, you’ve got way bigger problems than paying for an extra phone.

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