Top 10 Reasons To Not Have a Business Website

Posted on | June 15, 2010 | 2 Comments

I’m a pretty active networker, often picking up business cards from wily business veterans and newly-minted entrepreneurs. It usually bugs me when I don’t see a website URL listed on their card, and not just because I have an ulterior motive in plugging my own website copywriting services.

Just about any business I can think of would benefit from a website. While it’s true that some some businesses don’t “need” a website to survive, relying on a steady stream of referrals or other alternatives to online marketing, what these companies are doing is essentially turning down money. It’s weird.

That said, there may be some instances where businesses probably shouldn’t have a website. The top ten reasons are:

1. Your life sciences start-up idea involves shooting thousands of volts of electricity into a composite being stitched together with body parts from half a dozen corpses.

2. You think the Internet is a passing fad.

3. You’re a pirate and don’t want to publish a case study hinting at where you buried all of those Spanish dubloons.

4. You are building a Death Star planet-killer and haven’t yet worked out a way to monetize it.

5. You’re a blood diamonds trader, and not in a charming Leonardo DiCaprio kind of way.

6. You sell crack.

7. Your employees sell crack.

8. Your philosophy has always been that “my product sells itself. Why would I need to actually do any marketing? If customers can’t find my business, that means they’re stupid and I don’t want to deal with stupid people.”

9. Your name is William Randolph Hearst.

10. The last time you decided to run a business website, the FBI raided your office.

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