Use Analytics To Fine-Tune Website Content and Your Business

Posted on | June 23, 2010 | No Comments

I’m often surprised to find that new clients aren’t using Google Analytics or some other tool to track visitors to their website.

As a website copywriter, I use information like key phrases and popular search terms to refine content and make it more SEO-friendly. Basically, I use the info to make your website easier for your customers to find.

But for my clients, business owners and managers, tracking clicks can help refine entire marketing campaigns or even help guide key business decisions. You track where your sales are coming from offline, right? So why wouldn’t you do the same for your online marketing, when you can do so fairly easily and scientifically, with minimum effort?

I’ve heard from several clients that Google Analytics just seems complicated. I sympathize. It can seem a bit overwhelming.

Have your webmaster sit down with you for an hour or so and go over the metrics. If you’re running your business site off of WordPress or similar software, you can use a site stats plugin that provide only basic information you want to track.

Unlike print marketing, online marketing tools make it a lot easier to track results. Business owners, marketing executives and advertisers would have killed to have these tools even a few years ago. Now you can use them, and they don’t cost you a thing. Take advantage.

How Google Analytics Works

Comments

We write your SEO web content, newsletters and more, so you don’t have to.

"I spent hours trying to write the perfect content for my site. Luckily I contacted WRITEIMAGE for some help. After a short investigation they were able the capture and deliver exactly what I was looking for: professional, concise, SEO-optimized copy."
– Dan Leroux, Ollie Media

Search for:

Recent Posts

• The Life and Death of Blogs
• Remembering Christopher Hitchens
• Web Pages That Suck

copywriting blog archive

Select Month January 2012 December 2011 November 2011 October 2011 September 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009

Categories

Select Category Advertising April Fools blogging blogging for business business website copywriting Case study communications strategy Copywriting FAIL copywriting tip corporate media strategy Creative Professional dealing with reporters Direct mail sales letters elements of style Email Marketing Events Freelance Camp Vancouver freelance writer good website design hire a copywriter in Vancouver Marketing strategy media liaison n2camp Netsquared Camp Vancouver Networking nonprofit copywriting northern voice nv10 Presentations press release public relations search engine optimization SEO Social Media Social media Vancouver Speaking Events strategic communications Vancouver Vancouver blog writer Vancouver business marketing Vancouver company Vancouver copywriter Vancouver email marketing Vancouver freelance writer Vancouver newsletter copywriter Vancouver Olympics 2010 Vancouver social media company Vancouver website content audit Vancouver website content writer Vancouver website copywriter Vancouver website writer Vancouver writer website content website under construction writeimage newsletter writing tips

Sponsored Ads