How to Make Your Website Content SEO-Friendly

The Internet is supposed to be this great leveler. Put up a website and suddenly you’re in touch with millions of potential customers. But wait. It isn’t that easy. There are things that you have to have in your website content if you want your business to be found in search engines like Google. Web [...]

More Fake AP Stylebook Fun

Some of my favorite recent tweets from the Fake AP Stylebook Twitter profile @fakeapstylebook “horrible tragedy” – use this phrasing to differentiate the described event from hilarious tragedies. bazaar/bizarre/Bizarro – We bought a bizarre clown toilet paper cozy from Bizarro at the church bazaar. An easy way that you can save space is to edit [...]

A Picture Is Normally Worth A Thousand Words

Here’s a persuasive case for the business of public relations. The reporters are so befuddled that they can’t make a conclusion based on the evidence of their own eyes. The lesson: If you’re perceived as an expert in a complicated sort of business, journalists and ordinary observers will give you the benefit of the doubt [...]

Blogging Isn’t Dead Yet

Rumors of the demise of the blog have been greatly exaggerated. A great post from Penmachine: The new supposed blog-killers are Twitter, Facebook, the Apple App Store, and so-called “content farms,” where online articles are written specifically to generate search revenue, without any concern for whether anyone would want to read them. He makes a [...]

My Fortune Cookie

People find it difficult to resist your persuasive manner. Seriously, that was the fortune cookie I picked. Nice, eh?

Copywriting Tip 6. Use Plain Language

For the vast majority of website content and marketing materials, it’s better to use plain language than complicated phrases. Example 1 Not So Good The XYZ enables your company personnel to operate with enhanced efficiency. Better The XYZ helps your employees do their job better. Example 2 Not So Good If you are unsatisfied with [...]

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