iPhone App Copywriting Fail

OK, technically, I don’t know if this qualifies as a copywriting fail so much as a technical problem. Still, I laughed my ass off… and then picked my rear end back up and put it back on before that weirdo on the corner got near it. Hat tip to the Maritime Geocaching Association

How To Develop A Big Picture Communications Strategy

Summer is here. We’re reading books on the beach, drinking wine on the patio and making more time for our friends and families. But after recharging my batteries for just a day or two, that entrepreneurial brain kicks in. I start thinking about big picture stuff. About a third of my work is helping develop [...]

Should I Stay Or Should I Go?

I’m getting mixed messages here. Saw this sign on Main Street in Vancouver.

Dungeons and Dragons Style Website Navigation

Some websites have an inefficient navigation style that reminds me of the good old days back in junior high school when I would play Dungeons and Dragons with my fellow nerds. You click, click, click again, maybe get lost and never really find what you’re looking for. Don’t get the comparison? In a typical D [...]

Write A Press Release Like A Neanderthal

Press releases follow a predictable format. You’ve got a line saying “For Immediate Release” and the name of the organization under that. Then you’ve got a title. Maybe a subtitle. Next, the main content; the “news” of the news release. After that, some information about the organization. Finish with the contact information (and make sure [...]

Copywriting Fail Of The Week. Soylent Green

Today we begin a regular meme, Copywriting Fail of the Week. Our first winner appears to be ad copy for some kind of charity for children. Those poor, poor kids. Thanks, FAIL Blog

Vancouver Blogger Meetup. We Came, We Drank, We Conversed

A good time was had by all at the latest Vancouver Blogger Meetup yesterday. Looking forward to getting the full review from Jan Karlsberg later. Congratulations to Amanda Farough of the violet Minded design blog, who won two tickets to the Neanderthal Arts Festival running from July 21 to August 1 in Vancouver. (Thanks to [...]

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