Dungeons and Dragons Style Website Navigation

Posted on | July 11, 2010 | No Comments

Some websites have an inefficient navigation style that reminds me of the good old days back in junior high school when I would play Dungeons and Dragons with my fellow nerds. You click, click, click again, maybe get lost and never really find what you’re looking for.

Don’t get the comparison? In a typical D & D game, you’d have an exchange that inevitably made you question whether or not the activity could rightly be considered a “game”:

Dungeon Master: You’re in a room with doors going left, right and straight.
Player: Um, is there anything in this room?
Dungeon Master: Not really. A couple of goblin skulls in the corner, There’s probably some more exciting stuff further in.
Player: OK, that’s kind of lame. I guess we’ll go straight.
Dungeon Master: You go through a dark tunnel. It divides into two more tunnels.
Player: What’s the difference?
Dungeon Master: Well, I can’t tell you. All I can say is they lead somewhere else.
Player: Fine. I guess we’ll take the one on the right.
Dungeon Master: You come into another room. Now, you can go left, right or straight again.
Player: Is there anything interesting in this room?
Dungeon Master: Let me check the module… that would be “no.”
Player: Fine. we go right.
Dungeon Master: OK, after about five minutes you come to another room, but there are no other exits from this one. There’s a dead troll lying in the corner and a couple of gold coins near the wall.
Player: The troll’s dead?
Dungeon Master: Yeah, but you get five gold coins!
Player: Great. Thanks. No other ways out of this room, eh?
Dungeon Master: I’m afraid not.
Player: OK, we go back the way we came. God, I can’t wait until we’re old enough to buy beer.

Website visitors shouldn’t have to go through a labyrinthine process of links and buttons that lead nowhere. Plan the website so your customers get to the information they’re looking for — so they’ll show you the gold pieces.

Ah, This Takes Me Back

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