Copywriting FAIL. I Never Sleep

Posted on | August 26, 2010 | 2 Comments

Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I never sleep.”

That’s the reason I should hire this guy instead of the other ten thousand realtors who want my business? Because he’s up all night, ever night, singing “Do Ya Think I’m Sexy?” and “Faith of the Heart”?

Yes, I know; the point was to get across that he’s available for his clients when they need him… in which case, how about this slogan? “I’m here for you.”

That way, he gets across that he’s available and will probably have to take fewer drunk-dialing home-selling clients at 3 am.

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