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How Press Releases Build Business

Press releases are another tool you can use in your marketing plan to create buzz for your brand. Most marketing plans work on reaching directly to your customer base. In contrast, press releases are read by the media sector, including reporters, editors, as well as bloggers. They are always looking to find new stories to [...]

The Elements Of Style. Vigorous Writing Is Concise

It’s true. I sometimes check in on Strunk’s classic from time to time, just because I’m a writing nerd. One of my favorite sections? From The Elements of Style, Omit needless words: Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should [...]

Vote For Linda. Vote For Total Awesome-Ness

Hey business pals, social media wonks and random website visitors. My friend and business colleague Linda Chu, President of Out Of Chaos, has out-awesomed about 3,500 competitors to get into the final round of a contest to become an expert on a TV show. Linda is not just an expert business person, but a wonderful [...]

Messaging FAIL From Mom And Dad

OK, technically this isn’t a business copywriting tip or SEO web content writing story. But what the hell. It’s a darkly amusing messaging FAIL. A sad, sad note from the meanest parents in the world to their newly-engaged daughter: Dear Katie, You are beautiful now. We are sure you will be a beautiful bride. To [...]

Sometimes You Need A Second Draft. That’s OK

I’m reading the Onion for kicks the other day and come across this amusing piece: Toaster-Instruction Booklet Author Enraged That Editor Betrayed His Vision: “[Department head] Charlie [Standell] altered the entire thrust and focus of my operating instructions,” said a seething Leff, 31, upon seeing the final edit. “I toiled over it for weeks, crafting [...]

The Problem With Cross-Posting Web Content

Some of my SEO website copywriting clients have been asking me about cross-posting content. I tell them it’s bad for SEO. But forget SEO. It’s basically just bad. What is cross-posting? It’s copying an entire article, probably including hyperlinks and titles; maybe even tags. Then you publish it on another website. This is distinct from [...]

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