Copywriting Tip 1. Keep Your Website Fresh for Google

One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]

Are You Going To Northern Voice 2011?

I am. And you probably should, too. The Northern Voice conference happening on May 13 and 14 is about personal blogging and social media. For Vancouver-based writers, visual artists, photographers, videographers and anyone else who uses geeky tools to tell their stories, this is THE conference of the year. Run out of UBC’s Life Sciences [...]

Going To IIMA Fusion Conference 2011

I’m heading to the IIMA Fusion Conference 2011 happening at the Marriott Renaissance Hotel in downtown Vancouver this Friday. As a professional communications and social media professional in the city, how could I not attend an event that bills itself as having the “most influential people in online marketing, social media and search engine strategy for [...]

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