Hire A Blogger To Write For Your Business
When we first started offering blogger ghostwriting services for our business clients, we sort of assumed it would be mainly a kind of entry-level or transitional service. That is, most businesses who hired us would get us to start writing their company blog, but eventually an in-house employee would take it over. In the meantime, [...]
Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]
Social Media Success Stories
Want to know how some companies have succeeded (or failed at first, then succeeded) with social media marketing? Check out my article on How to Get Social Media to Work for Your Business on Techvibes. The company had a creative campaign, a focus on their objectives and metrics to measuring ROI – and success followed. [...]
SEO Website Optimization Tips by Stephan Spencer
At the IIMA Fusion Conference in Vancouver a little while back, I had the chance to shmooze with web marketing guru Stephan Spencer and get his tips for optimizing your website with quality content. Here’s my recording of the interview:
It’s Summertime And The Business Is Easy
As a business copywriter, when other kinds of businesses start coasting at the start of summer, that’s when I really get going. More than ever, companies need me to ghostwrite their company blogs and keep their marketing communications efforts maintained. The summer is also a good time to launch ahead with marketing strategic planning and [...]
Have A Coffee With An Expert Biz Copywriter in Vancouver
Maybe you’ve been thinking about relaunching your website with new SEO-friendly website content. Or you’re thinking about starting a social media marketing campaign but don’t know much about strategy. It’s time to sit down for a coffee with the expert — that’s me. Want to meet up for a consultation at a cafe somewhere in [...]
SEO Tips From Online Strategy House
I attended the IIMA (International Internet Marketing Association) Conference in Vancouver recently, where I got the chance to chat with Online Strategy House President Guacira Naves about her top tips for building SEO (Search Engine Optimization) and an online presence for your business. Listen and enjoy!
Paper.li. Does Anyone Actually Read It?
I’ve been seeing a lot more Paper.li newspapers built automatically from tweets. I don’t read ‘em. Maybe that’s because I can follow the stuff pretty well from Tweetdeck. A few questions for my social media colleagues: Do you use Paper.li for building traffic to your websites? Does it work? Do you like reading the Paper.li [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]





