Online Marketing Works. The Story of Bob’s Fish Market
Bob was sad. He had no customers at his fish shop in Vancouver. Then he got an idea. His idea was lame, but when he told someone about it, he got an even better idea about how to reach new customers online with email marketing.
How Not To Bring Traffic To Your Website. BC HST Website Case Study
If you had $5 million, would you use it all on online advertising to boost website traffic for your organization? And if you got 140,000 visits to your website over a couple of months — not one of which resulted in a measurable transaction (customers buying products, donating cash to a cause, signing up for [...]
Hey Sesame Street Typewriter Guy
You’re so cool. Keep typing, pal. Noooooooooooooony noony noony noony noon noon noon!
5 Reasons To Hire Us As Your Copywriter Today
Why do smart people hire us to write website content, press releases, brochures and more for their companies? Here are a few reasons. We write well. Sure, SEO for website copywriting is important. But the content has to be readable first. Great copy gets results. We give good advice. Sometimes, clients don’t quite know how [...]
If Your Marketing Isn’t Working, Change The Message
I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]
How Is Your Business Website Like Your Pet?
If you feed it fresh stuff on a regular basis, it will thrive and maybe even do cool stuff for you. If you stop feeding it, it dies. Feed your website. (And feed your pet, too.)
I Learned Everything I Know About Writing From Twitter
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]
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