Should Your Business Have an Email Newsletter?

Posted on | February 16, 2012 | No Comments

Probably. It’s easy to use mailing list management software these days to track results, adapt and hopefully sell some widgets with some catchy newsletter content. At the same time, it’s hard to think of a business that wouldn’t benefit from at least a quarterly email nudge to potential clients. You do want to sell stuff, right?

Some email newsletter points to consider:

• Do you have actual news? Most likely, the answer is “yes”. Maybe you’re launching a new product. You’ve got some unique data from a survey. You’re launching the new and improved version of whatever it is that you’re offering — and it’s going to improve people’s lives by 79 percent. You’ve got lots of options; but remember, don’t send out news about your companies various new hires and departmental promotions — that’s for an internal memo, not a promotional newsletter.
• How are you going to distribute your newsletter? MailChimp works. So does Maximizer CRM or Salesforce. Heck, plain old email is fine (though tracking metrics won’t be so straightforward). Test stuff out and then use what works.
• Who are you going to send your newsletter to? Customers, obviously. Business partners? Networking contacts? You may want to send it out to your entire contact list, minus your weird uncle and those two drunk cousins… but don’t spam people. They should have opted in to your list (not necessarily through a formal response — if you met someone at a party who gave you his email and who told you to send him your business information, that’s cool, too).

Yeah, you should probably have an email newsletter. So get to it. Or contact us and we’ll write your email marketing newsletter for you

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