Copywriting Tip. Empty Words vs. Powerful Words

Posted on | February 26, 2013 | No Comments

I recently had a chance to check out a colleague’s copywriting style. While examining his content, I saw a lot of positive adjectives like “great”, “excellent”, “terrific” and “exceptional”.

It made me mad.

I hate “great”. “Great” doesn’t tell you why something is good. Good copywriters are descriptive. They use powerful words that readers understand: faster; cheaper (or “more cost-effective”); tastier; bigger; stronger; proven; guaranteed.

You want words for your website, brochure, press release or newsletter that tell your customer what you really mean — without wasting their time.

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” David Ogilvy

Comments

We write your SEO web content, newsletters and more, so you don’t have to.

"I spent hours trying to write the perfect content for my site. Luckily I contacted WRITEIMAGE for some help. After a short investigation they were able the capture and deliver exactly what I was looking for: professional, concise, SEO-optimized copy."
– Dan Leroux, Ollie Media

Search for:

Recent Posts

• Is SEO Still Important For Your Company’s Website?
• What LinkedIn Is Good For
• Why Every Business Website Should Have A CMS

copywriting blog archive

Select Month May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009

Categories

Select Category Advertising April Fools blogging blogging for business business website copywriting Case study communications strategy Copywriting FAIL copywriting tip corporate media strategy Creative Professional dealing with reporters Direct mail sales letters elements of style Email Marketing Events Freelance Camp Vancouver freelance writer good website design hire a copywriter in Vancouver Marketing strategy media liaison n2camp Netsquared Camp Vancouver Networking nonprofit copywriting northern voice nv10 Presentations press release public relations search engine optimization SEO Social Media Social media Vancouver Speaking Events strategic communications Vancouver Vancouver blog writer Vancouver business marketing Vancouver company Vancouver copywriter Vancouver email marketing Vancouver freelance writer Vancouver newsletter copywriter Vancouver Olympics 2010 Vancouver social media company Vancouver website content audit Vancouver website content writer Vancouver website copywriter Vancouver website writer Vancouver writer website content website under construction writeimage newsletter writing tips

Sponsored Ads

More Sponsored Ads!