Website Content and Marketing Materials Case Study

An international call tracking lead generation company hired WRITEIMAGE to deliver a complete rewrite of their website content and marketing materials, including sales letters and brochures.

CHALLENGE

The company needed their website content to be completely relaunched to more effectively reach their target market. They key messages had to be simplified. All of the pages needed better search engine optimization (SEO). Many key sections suffered from being translated poorly from another language. Poor navigation structure also hampered the user experience and had to be adjusted. As well, new content needed to be developed from scratch.

In addition to online content, the company also needed new sales letters and brochures for online and print distribution.

Company executives had achieved great success in Europe and the Middle East and knew that the new web content would be critical to success in expanding into a competitive North American market.

SOLUTION

A WRITEIMAGE consultant met with the marketing executive and conducted an initial website content and marketing materials audit. This enabled him to get an idea of the company’s specific market and competition, connect business objectives and current content, develop a new website map and recommend changes for all marketing materials.

When this plan was approved by the company executives, content changes and development went ahead. This included:

* Development of powerful and informative content with SEO best-practices in mind. This improved content had higher keyword density to make it easier for their customers to find them online.
* Adapting messaging to appeal to a North American market to instill confidence in potential clients.
* Implementation of a comprehensive, multi-layered strategy to enhance the navigational experience. This would help drive clients further into the site with proper rewards for each new page.
* Creation and placement of key calls to action to get customers to call the company and try their free trial offer.

The plan was structured to be implemented in phases. Metrics could be evaluated to help the company adapt their marketing campaigns. Then they could move forward with further content development at the appropriate stage.

The company received positive feedback from their customers and partners almost immediately and are benefiting from increased customer sales. As a result, the company has further cemented itself in the call tracking industry and is now in a position to aggressively pursue a larger market share in the North American market.

We write your SEO web content, newsletters and more, so you don’t have to.

"I spent hours trying to write the perfect content for my site. Luckily I contacted WRITEIMAGE for some help. After a short investigation they were able the capture and deliver exactly what I was looking for: professional, concise, SEO-optimized copy."
– Dan Leroux, Ollie Media

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