Website Content Copywriting
A sales and marketing business* in Vancouver hired WRITEIMAGE for its copywriting expertise. We wrote their entire website from scratch, delivering highly readable, SEO-friendly content.
CHALLENGE
The owners of a sales consulting company needed an SEO-friendly, highly readable website that would help build brand and funnel in clients. They soon realized they would need someone else to write the content.
The owners were experienced business people, clear in their own minds about what they could offer their customers. They had a winning business plan and knew how to talk about their business face-to-face. They had brought in a talented website developer to build them an attractive, user-friendly website.
But when it came time to put fingers to keyboard, they got stuck. Where could they start? What information needed to be highlighted and where? What the heck was SEO-friendly content, anyway?
They picked up the phone and called WRITEIMAGE.
SOLUTION
A WRITEIMAGE consultant met with the business owners and went through a discovery process. This involved learning about the business’ goals, how it operated, what differentiated it in the marketplace and what was unique about it’s corporate culture.
WRITEIMAGE developed a comprehensive plan for all of the website’s content, including a homepage, services descriptions, employee bios, an FAQ page and more. This plan was approved by the client. Next, WRITEIMAGE wrote the content and submitted the completed written package to the customer.
The full website content was published on the site in short order. The customer provided positive feedback about the quality of the web content, which still provides the foundation for the business’ web presence today.
* Client name withheld for privacy reasons. See the WRITEIMAGE portfolio to get an idea of the types of businesses we help.







