How Great Blog Content Can Have A Big Impact

I really respect Mike Klassen as a fellow who knows a thing or two about how to do effective website communications — and who has proven it. Today, Mike is CFIB director of provincial affairs for British Columbia (and was just profiled about it in Business in Vancouver). I’ve known Mike for years, since before [...]

Testimonial. “The Right Balance of Personal Voice and Professional Tone for Our Audience”

“We wanted to write up stories about the customers who are using our product. Blog posts are great for that kind of thing, but we just didn’t have the time to devote to the project. WRITEIMAGE interviewed a set of customers and wrote the posts for us in a readable style that had exactly the right balance of personal [...]

What’s Your Company’s Marketing Plan for 2013?

How is your company going to hit the ground running in 2013? What campaigns do you have planned to engage customers, donors or fans? Your marketing plans likely have component pieces we can help with — so give us a call if you’re looking to move ahead with: New search engine optimized content for your [...]

I Get 40 Percent of My Business from My Website. How About You?

That percentage goes up and down. Some months it’s about 30 percent. At other times of the year, it’s over half. But the point is that my SEO (search engine optimized) website brings in a big chunk of new clients for my website copywriting business. They Google (or Bing) a search phrase that comes up [...]

Bloggers Are Dead. Long Live Blogs

I’ve detected a not-so-subtle shift in how we perceive “blogs” and “bloggers” — specifically, how we use those words: Yeah, I still blog. So do many of my close friends. It’s something we still do a lot. But I’m also on the phone a lot and I don’t call myself a “telephoner”. I ride the [...]

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– Dan Leroux, Ollie Media

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