The Life and Death of Blogs
Organizing my Google Reader blog RSS subscriptions this evening, I realized just how many of the blogs I used to read have fallen by the wayside. In one case, the blog’s author died. Another blog fell off the rails when the blogger succumbed to his drug addictions. Most of the blogs just stopped publishing for far [...]
Link Building for Bloggers
The basic principles of link building to improve the SEO and engagement of blogs haven’t changed in years. Create quality content on your blog as link bait. Network through social media. Recruit some guest bloggers who have an incentive to promote blog posts to their circles. And traditional PR methods work, too. Don’t forget to [...]
How Not To Bring Traffic To Your Website. BC HST Website Case Study
If you had $5 million, would you use it all on online advertising to boost website traffic for your organization? And if you got 140,000 visits to your website over a couple of months — not one of which resulted in a measurable transaction (customers buying products, donating cash to a cause, signing up for [...]
Hire A Blogger To Write For Your Business
When we first started offering blogger ghostwriting services for our business clients, we sort of assumed it would be mainly a kind of entry-level or transitional service. That is, most businesses who hired us would get us to start writing their company blog, but eventually an in-house employee would take it over. In the meantime, [...]
Social Media Success Stories
Want to know how some companies have succeeded (or failed at first, then succeeded) with social media marketing? Check out my article on How to Get Social Media to Work for Your Business on Techvibes. The company had a creative campaign, a focus on their objectives and metrics to measuring ROI – and success followed. [...]
It’s Summertime And The Business Is Easy
As a business copywriter, when other kinds of businesses start coasting at the start of summer, that’s when I really get going. More than ever, companies need me to ghostwrite their company blogs and keep their marketing communications efforts maintained. The summer is also a good time to launch ahead with marketing strategic planning and [...]
Learn How To Drive Traffic To Your Blog
Another Vancouver Blogger Meetup is happening this week. We’re going to offer a seminar-style event where bloggers will learn and trade information about developing content people like, tying into social media, getting more visitors, building targeted traffic and developing a successful community. RSVP for the Vancouver Blogger Meetup happening April 13
More Website Content Equals Competitive Advantage
I helped give a workshop in downtown Vancouver last week to owners and managers on how companies can use social media (Thanks again to all who attended!). The enthusiasm of the participants was catching. I must say, I think I enjoy talking and teaching about writing blogs and the basics of creating SEO content almost [...]
Our 10-Point SEO-Friendly Blog Writing Checklist
Are you already blogging for business? Perhaps you’re thinking about hiring one of our talented SEO copywriters to write your blog posts for your company, but are curious how it’s done. You may have already seen that our Vancouver-based company has an effective process in place for ensuring our blog content matches the organization’s overall [...]
Using Twitter Or Facebook Without A Blog? You Are Wasting Your Time
I’ve met a lot of business owners lately who are excited to be using social media. They are adding followers on Twitter and making friends on Facebook. But they don’t have a blog. My message to everyone doing this: “You are probably wasting your time.” In the vast majority of cases, a company that claims [...]
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