Vancouver Blogger Meetup. We Came, We Drank, We Conversed
A good time was had by all at the latest Vancouver Blogger Meetup yesterday. Looking forward to getting the full review from Jan Karlsberg later. Congratulations to Amanda Farough of the violet Minded design blog, who won two tickets to the Neanderthal Arts Festival running from July 21 to August 1 in Vancouver. (Thanks to [...]
My Ass Hurts. Sad Lament Of A Writer
A day in the life of a writer: Get up, grab Starbucks, go for a walk. Next, sit down for three hours and tap out a few proposals and blog posts for clients. Eat lunch. Go for another 20-minute walk. Come back and develop a website content site map. Then update some content. It’s end [...]
Two Social Media Events. One Night. This Is Like Sophie’s Choice!
OK, here’s the deal. We’ve got the Social Media Club Vancouver meeting Thursday night — once again, the same night as the Vancouver Blogger Meetup. What’s a nerd (or aspiring nerd) to do? Actually, it’s quite simple. If you’re interested in learning more about social media for business, specifically Strategy, Business Intelligence & Metrics, then [...]
Going Beyond the Hype at the Northern Voice Blogger Conference
How cool is this? I’ll be a moderator for Beyond the Hype: Teaching About Social Media and Teaching Using Social Media, a speakers panel at the Northern Voice blogger conference in Vancouver. It’s happening at 1:15 pm on Friday, May 7 at the Life Sciences building on the UBC main campus. Here’s a description of [...]
Writing Your Company Positioning Statement
I learned many things while live-blogging the latest New Ventures BC seminar on Market Research and Product Marketing at SFU School of Business in downtown Vancouver. One particularly good piece of advice that applies to writing content for your website, newsletter, blog or other marketing materials is to ensure that your positioning statement truly differentiates [...]
Blogging for Business. Why Do It?
“So, depending on your needs, I could write a scheduled series of blog posts that highlight your latest company news,” I suggested to the client. “Another route would be to highlight some of the feedback you’ve been getting from customers and fans and respond to their ideas. Or, if you wanted to make it a [...]
Social Media Is Not Supposed To Pick Up The Slack of Traditional Media
While speaking at the Social Media Club’s premiere panel presentation, I stated that it wasn’t up to social media makers to pick up the slack of traditional media. To my mind, criticizing social media for this sort of failure is like slamming movie critics for failing to produce films. This was in response to Vancouver [...]
Speaking at Social Media Club. Lessons from the Olympics
I’m speaking as part of a panel of communications professionals, social media consultants and bloggers at the next event of the Social Media Club in Vancouver. The theme for the evening is discussing the positive and negative impacts of social media on the 2010 Winter Olympic Games. It’s happening at 7 pm on Thursday, March [...]
What Can Social Media Do For Your Business?
The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]
Are You a Blogger in Vancouver? We Really Ought to Meet
That was fast. I relaunch this blog and two days later, I get called up alongside my good friend and Blogging for Dummies author Shane Birley to help Raul Pacheco run Vancouver’s blogger meetups. Since there’s hardly any difference at all between working 16 hours a day and 16.5 hours a day, and I am [...]
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