Link Building for Bloggers

The basic principles of link building to improve the SEO and engagement of blogs haven’t changed in years. Create quality content on your blog as link bait. Network through social media. Recruit some guest bloggers who have an incentive to promote blog posts to their circles. And traditional PR methods work, too. Don’t forget to [...]

Why Press Releases Still Matter

I’ve heard some of my colleagues in social media or fellow bloggers suggest that the press release is dead. More and more journalists are getting their news tips from blogs or Twitter. Who’s still reading press releases? Actually, reporters are still reading press releases as much as ever. They’ve just supplemented their news sources by [...]

Updating Website Content and Minding Your Bloody Business

Blogs That Don’t Suck

WRITEIMAGE presents the third part of the series, “Websites That Don’t Suck”, A How-To Series for Vampire Hunters and Other Entrepreneurs (Click to read Part 3, More Website Content That Doesn’t Suck). In this section, Steve Van Helsing describes how his blog helped build online sales for his vampire hunting business. Blogs are not just [...]

Vancouver Blogger Meetup. We Came, We Drank, We Conversed

A good time was had by all at the latest Vancouver Blogger Meetup yesterday. Looking forward to getting the full review from Jan Karlsberg later. Congratulations to Amanda Farough of the violet Minded design blog, who won two tickets to the Neanderthal Arts Festival running from July 21 to August 1 in Vancouver. (Thanks to [...]

My Ass Hurts. Sad Lament Of A Writer

A day in the life of a writer: Get up, grab Starbucks, go for a walk. Next, sit down for three hours and tap out a few proposals and blog posts for clients. Eat lunch. Go for another 20-minute walk. Come back and develop a website content site map. Then update some content. It’s end [...]

Two Social Media Events. One Night. This Is Like Sophie’s Choice!

OK, here’s the deal. We’ve got the Social Media Club Vancouver meeting Thursday night — once again, the same night as the Vancouver Blogger Meetup. What’s a nerd (or aspiring nerd) to do? Actually, it’s quite simple. If you’re interested in learning more about social media for business, specifically Strategy, Business Intelligence & Metrics, then [...]

Going Beyond the Hype at the Northern Voice Blogger Conference

How cool is this? I’ll be a moderator for Beyond the Hype: Teaching About Social Media and Teaching Using Social Media, a speakers panel at the Northern Voice blogger conference in Vancouver. It’s happening at 1:15 pm on Friday, May 7 at the Life Sciences building on the UBC main campus. Here’s a description of [...]

Writing Your Company Positioning Statement

I learned many things while live-blogging the latest New Ventures BC seminar on Market Research and Product Marketing at SFU School of Business in downtown Vancouver. One particularly good piece of advice that applies to writing content for your website, newsletter, blog or other marketing materials is to ensure that your positioning statement truly differentiates [...]

Blogging for Business. Why Do It?

“So, depending on your needs, I could write a scheduled series of blog posts that highlight your latest company news,” I suggested to the client. “Another route would be to highlight some of the feedback you’ve been getting from customers and fans and respond to their ideas. Or, if you wanted to make it a [...]

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