Blogging with the Devil at the Northern Voice Conference in Vancouver

This week, I present “Blogging with the Devil” at Vancouver’s coolest blogging and digital storytelling event, Northern Voice. It will be a fun opportunity to teach and also learn from my fellow social media wonks (or prospective wonks). Aside from full-on corporate website copywriting gigs, blogging for companies is a big part of what I [...]

For All Your Business Copywriting Needs

Taking a quick break in my office in downtown Vancouver, I paused to jot down a quick list of business copywriting projects we’ve been working on in the last couple of weeks. I’ve written complete content for a software startup’s new company website, written a series of blog posts for businesses in four completely different [...]

Why Every Business Website Should Have A CMS

What’s a CMS? Content Management System. WordPress is one (which I use to run this website and a bunch of others). Drupal is another. There are many kinds of CMS, but they all do the same thing: they make it easy for you to add content to your website, one page, blog post or block [...]

Perception Is Reality. The Importance of Your Website Content

When you want to buy a product or service, your first instinct is to look online for what’s available. Your customers behave the same way. Your website is probably the first place your customers will look to get a first impression of your company — and you know what they say about making a good [...]

Copywriting Tip. Empty Words vs. Powerful Words

I recently had a chance to check out a colleague’s copywriting style. While examining his content, I saw a lot of positive adjectives like “great”, “excellent”, “terrific” and “exceptional”. It made me mad. I hate “great”. “Great” doesn’t tell you why something is good. Good copywriters are descriptive. They use powerful words that readers understand: [...]

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