For All Your Holiday Copywriting Needs
The biggest shopping season of the year has begun. Are you ready to compete with great marketing content that will promote your company’s products and services over your competitors while buyers are still ready to spend? If not, there still a little time to hire a copywriter to get it done. Here’s a common scenario: [...]
Learn How To Make Your Website SEO Friendly From Google
Ever wonder how website copywriters use search engine optimization (SEO) to get companies top-ranked on Google and other search engines? It’s not magic. We do actually have best practices. I’ve gone over some of the standard website SEO strategies on this blog before, but if you want something a little more comprehensive, feel free to [...]
Writing Well Starts With Research
I write fast. It comes with practice. But even before I start typing, a big part of any copywriting project is research. Whether I’m writing SEO web content, press releases, brochures or anything else, I need to understand whole range of variables. For instance: What is the client selling? What is their target market? What [...]
5 Reasons To Hire Us As Your Copywriter Today
Why do smart people hire us to write website content, press releases, brochures and more for their companies? Here are a few reasons. We write well. Sure, SEO for website copywriting is important. But the content has to be readable first. Great copy gets results. We give good advice. Sometimes, clients don’t quite know how [...]
If Your Marketing Isn’t Working, Change The Message
I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]
I Learned Everything I Know About Writing From Twitter
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]
Hire A Blogger To Write For Your Business
When we first started offering blogger ghostwriting services for our business clients, we sort of assumed it would be mainly a kind of entry-level or transitional service. That is, most businesses who hired us would get us to start writing their company blog, but eventually an in-house employee would take it over. In the meantime, [...]
It’s Summertime And The Business Is Easy
As a business copywriter, when other kinds of businesses start coasting at the start of summer, that’s when I really get going. More than ever, companies need me to ghostwrite their company blogs and keep their marketing communications efforts maintained. The summer is also a good time to launch ahead with marketing strategic planning and [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
Copywriting Tip 1. Keep Your Website Fresh for Google
One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]
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