There are plenty of things a professional SEO website copywriter can do for any business: write engaging landing pages with compelling calls to action that grab visitors’ attention; ensure your target keyword phrases are included where they need to be, so you’re getting targeted traffic from actual customers and decision-makers; keep your blog updated to that your website stays on top of the search results — and a bunch of related things, to boot. That’s serious marketing value.
That said, a copywriter isn’t a magician, or even a creative fiction writer (OK, they might be on the side — but that’s not what companies pay them to do). A copywriter can’t just make up stuff out of whole cloth. They have to do their research; in fact, the research phase is where they’re likely to spend most of their time, reading articles, interviewing folks and probably checking your proprietary documentation so that they can write knowledgeably about your business. Continue reading