The 7-Point Business Marketing And Communications Toolkit. Session 2

Looks like my last 7-Point Business Marketing And Communications Toolkit presentation for the Better Business Bureau was so popular, they’re bringing it around again for those who were on the waiting list to get in. I’m looking forward to meeting my fellow Vancouver-based entrepreneurs and business owners for this second round. We’ll be talking about [...]

More Website Content Equals Competitive Advantage

I helped give a workshop in downtown Vancouver last week to owners and managers on how companies can use social media (Thanks again to all who attended!). The enthusiasm of the participants was catching. I must say, I think I enjoy talking and teaching about writing blogs and the basics of creating SEO content almost [...]

The Secret To A Successful Business Website

Here’s a question I get all the time from clients. “How do I get more visitors (or subscriptions, sales or whatever) through my business website?” They almost never like the answer. To be honest, it’s not much of a secret. Assuming your web design isn’t turning people off and you’ve got an effective shopping cart [...]

Is This Your Website?

I’ve seen a lot of terrible looking business websites lately. I mean, really bad. Awful. I wouldn’t buy something from that company if they paid me. Putting aside the design side of things, does this describe your company’s website? Hasn’t been updated with fresh website content in months or years. No SEO (Search Engine Optimization) [...]

Our 10-Point SEO-Friendly Blog Writing Checklist

Are you already blogging for business? Perhaps you’re thinking about hiring one of our talented SEO copywriters to write your blog posts for your company, but are curious how it’s done. You may have already seen that our Vancouver-based company has an effective process in place for ensuring our blog content matches the organization’s overall [...]

Using Twitter Or Facebook Without A Blog? You Are Wasting Your Time

I’ve met a lot of business owners lately who are excited to be using social media. They are adding followers on Twitter and making friends on Facebook. But they don’t have a blog. My message to everyone doing this: “You are probably wasting your time.” In the vast majority of cases, a company that claims [...]

5 Reasons To Hire Us To Blog For Your Business

Blogging for business is a big part of what we do. We’ve ghost-written blog posts for software companies, a wide range of B2B consulting firms, conferences and a shwack of non-profit organizations. If your company blog needs some TLC, here are 5 reasons to hire us to blog for you: We’ve been doing this for [...]

5 Ways To Improve The SEO Of Your Business Website

I had a new Vancouver-based website copywriting client a few months back who asked me not to bother with the SEO (Search Engine Optimization) since he basically just wanted a portfolio site. I did the SEO thing anyway (and didn’t charge him anything extra). Asking a web copywriter these days to go ahead and write [...]

BBB Seminar. Marketing and Communications Tools For Biz

I’m giving a presentation with the Better Business Bureau about Marketing and Communications Tools Every Business Needs, on Thursday February 17. If you are looking to power-up your communications activities to get more sales and build brand awareness, you’ll want to be there. Check it out. Here’s the synopsis: How does your company get the [...]

Messaging FAIL From Mom And Dad

OK, technically this isn’t a business copywriting tip or SEO web content writing story. But what the hell. It’s a darkly amusing messaging FAIL. A sad, sad note from the meanest parents in the world to their newly-engaged daughter: Dear Katie, You are beautiful now. We are sure you will be a beautiful bride. To [...]

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