How Not To Bring Traffic To Your Website. BC HST Website Case Study

If you had $5 million, would you use it all on online advertising to boost website traffic for your organization? And if you got 140,000 visits to your website over a couple of months — not one of which resulted in a measurable transaction (customers buying products, donating cash to a cause, signing up for [...]

Case Studies Showcase Your Business

Case studies are not just classroom exercises, but great marketing tools. Clients can see real examples of what your business offers. Step one is to define the problem. Here’s an example from Clear HR Consulting: Problem: The Architectural Woodwork Manufacturers Association of Canada (AWMAC) British Columbia Chapter needed to benchmark the salaries of their member [...]

Financial Storytelling. Communicating Through Numbers

I first met Financial Storyteller Stewart Marshall at the New Ventures BC seminar series in Vancouver. He impressed me immediately with his wit and charm — perhaps I’m a victim of my own stereotypes, but it’s rare that I find a guy who understands numbers and communicates like a champ. Stewart’s work revolves around making [...]

Olympic Brand Ambush Marketing Lululemon Case Study

This is absolutely brilliant. Well done, Lululemon. Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.” The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors [...]

Case Studies! Got Your Case Studies Here! Caaaaaase Studies!

For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way! So [...]

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