Online Marketing Works. The Story of Bob’s Fish Market
Bob was sad. He had no customers at his fish shop in Vancouver. Then he got an idea. His idea was lame, but when he told someone about it, he got an even better idea about how to reach new customers online with email marketing.
How Not To Bring Traffic To Your Website. BC HST Website Case Study
If you had $5 million, would you use it all on online advertising to boost website traffic for your organization? And if you got 140,000 visits to your website over a couple of months — not one of which resulted in a measurable transaction (customers buying products, donating cash to a cause, signing up for [...]
If Your Marketing Isn’t Working, Change The Message
I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]
SEO Tips From Online Strategy House
I attended the IIMA (International Internet Marketing Association) Conference in Vancouver recently, where I got the chance to chat with Online Strategy House President Guacira Naves about her top tips for building SEO (Search Engine Optimization) and an online presence for your business. Listen and enjoy!
Hire Us To Write Your Company Newsletter. Track Results
I was talking with the owner of a company that was thinking about emailing a newsletter to potential customers. Soon, it came out that they hadn’t put out a newsletter in over a year. And then I found out they had a 5,000+ targeted email list gathered organically from one-on-one business meetings, conferences and networking events. [...]
Thoughts On Biz Communications And Marketing
I gave a BBB presentation last week in downtown Vancouver called The 7- Point Business Marketing & Communications Toolkit. I enjoyed getting the chance to share knowledge ranging from SEO blog writing to tips for newsletter copywriting and more. Still, I felt at the end as though I had a bit more to say. Perhaps [...]
Improve Your Business Communications. Sell More Stuff
Is your business website doing nothing for you? Brochures not quite getting your value proposition across? Newsletters just annoying your customers? You need to learn how to communicate better with The 7- Point Business Marketing & Communications Toolkit I’m presenting on this topic at the Lower Mainland’s Better Business Bureau’s Seminar Series in downtown Vancouver [...]
Case Studies Showcase Your Business
Case studies are not just classroom exercises, but great marketing tools. Clients can see real examples of what your business offers. Step one is to define the problem. Here’s an example from Clear HR Consulting: Problem: The Architectural Woodwork Manufacturers Association of Canada (AWMAC) British Columbia Chapter needed to benchmark the salaries of their member [...]
Get Us To Write Your Business Newsletter
Email newsletters are still a great low-cost way to generate leads for your business. By now, you probably already have a decent list of emails in your client tracking database. Now you can turn this targeted list into leads and leads into sales. Why aren’t you using it? Get a business copywriter to write your [...]
Websites That Don’t Suck
WRITEIMAGE Presents “Websites That Don’t Suck”, A How-To Series for Vampire Hunters and Other Entrepreneurs. The series is meant to help business owners and managers to integrate customer-friendly SEO website content to promote their business. This is part 1. Your website is the hub of your online business marketing strategy. It doesn’t matter whether you’re [...]
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