Truth In Advertising

It’s a good idea for your business’ copywriter to come up with a memorable slogan to help with brand recognition. For instance, KFC has “We do chicken right”. HP has “Technology you can trust”. Unfortunately, sometimes really cool slogans can backfire in unexpected ways.

We Are Now Members Of The Better Business Bureau

Someone Needs To Fire Their Media Liaison

First, some background. Before I took on business writing, journalism paid the bills. I still do the occasional magazine article from time to time in addition to my business writing gigs. It gives me the opportunity to stretch my writing muscles. And I enjoy the research part of the work, getting to interview experts so [...]

Free Consultation For N2Camp Non-Profits (and Every Other Non-Profit Organization In BC. Cool, Eh?)

I’m still stoked from the Netsquared Camp I attended over the weekend in downtown Vancouver. That’s where non-profits and social media enthusiasts came together to learn about how to use Web 2.0 tools for social change. Inspired by the enthusiasm of the local non-profit participants, WRITEIMAGE is offering a FREE communications and copywriting consultation for [...]

Listing Prices For Services On Your Website Is A Good Idea

Regular visitors to the Writeimage copywriting blog will notice a big change today. I’ve added big clickable buttons in the sidebars listing prices for our copywriting services, from website content to newsletters, blog posts and all the rest of it. I expect this change will be good for my business. There are two schools of [...]

How To Develop A Big Picture Communications Strategy

Summer is here. We’re reading books on the beach, drinking wine on the patio and making more time for our friends and families. But after recharging my batteries for just a day or two, that entrepreneurial brain kicks in. I start thinking about big picture stuff. About a third of my work is helping develop [...]

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