Messaging FAIL From Mom And Dad

OK, technically this isn’t a business copywriting tip or SEO web content writing story. But what the hell. It’s a darkly amusing messaging FAIL. A sad, sad note from the meanest parents in the world to their newly-engaged daughter: Dear Katie, You are beautiful now. We are sure you will be a beautiful bride. To [...]

Truth In Advertising

It’s a good idea for your business’ copywriter to come up with a memorable slogan to help with brand recognition. For instance, KFC has “We do chicken right”. HP has “Technology you can trust”. Unfortunately, sometimes really cool slogans can backfire in unexpected ways.

Copywriting FAIL. I Never Sleep

Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I [...]

Copywriting FAIL (Or WIN?). Need A Trim?

Maybe I’ve just got a dirty mind, but I think the marketing person who wrote the copy for this landscaping business ad is being a bit naughty. I mean, hedgehog? We all know who Ron Jeremy is, right? I noticed this ad while walking on 10th Avenue near Vancouver City Hall.

Advertising Copy FAIL. Is There More To Life Than This?

I pass by this advertisement on the outside of a church in the heart of Vancouver just about every day. It reads “Is there more to life than this?” The ad is an utter failure. The advertisement is for a course that will get students thinking about God, spirituality and the meaning of life. The [...]

Copywriting Tip 7. Avoid Typos

Copywriters (and business owners who do their own business writing for some strange reason or another) must avoid typos in their communications and marketing materials. This should go without saying, but I’m still surprised to see little mistakes cropping up in press releases, newsletters and other materials my friends and colleagues send along. Take care [...]

iPhone App Copywriting Fail

OK, technically, I don’t know if this qualifies as a copywriting fail so much as a technical problem. Still, I laughed my ass off… and then picked my rear end back up and put it back on before that weirdo on the corner got near it. Hat tip to the Maritime Geocaching Association

Copywriting Fail Of The Week. Soylent Green

Today we begin a regular meme, Copywriting Fail of the Week. Our first winner appears to be ad copy for some kind of charity for children. Those poor, poor kids. Thanks, FAIL Blog

We write your SEO web content, newsletters and more, so you don’t have to.

"I spent hours trying to write the perfect content for my site. Luckily I contacted WRITEIMAGE for some help. After a short investigation they were able the capture and deliver exactly what I was looking for: professional, concise, SEO-optimized copy."
– Dan Leroux, Ollie Media

Search for:

Recent Posts

• The Life and Death of Blogs
• Remembering Christopher Hitchens
• Web Pages That Suck

copywriting blog archive

Select Month January 2012 December 2011 November 2011 October 2011 September 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009

Categories

Select Category Advertising April Fools blogging blogging for business business website copywriting Case study communications strategy Copywriting FAIL copywriting tip corporate media strategy Creative Professional dealing with reporters Direct mail sales letters elements of style Email Marketing Events Freelance Camp Vancouver freelance writer good website design hire a copywriter in Vancouver Marketing strategy media liaison n2camp Netsquared Camp Vancouver Networking nonprofit copywriting northern voice nv10 Presentations press release public relations search engine optimization SEO Social Media Social media Vancouver Speaking Events strategic communications Vancouver Vancouver blog writer Vancouver business marketing Vancouver company Vancouver copywriter Vancouver email marketing Vancouver freelance writer Vancouver newsletter copywriter Vancouver Olympics 2010 Vancouver social media company Vancouver website content audit Vancouver website content writer Vancouver website copywriter Vancouver website writer Vancouver writer website content website under construction writeimage newsletter writing tips

Sponsored Ads