I Learned Everything I Know About Writing From Twitter
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
Copywriting Tip 1. Keep Your Website Fresh for Google
One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]
Thoughts On Biz Communications And Marketing
I gave a BBB presentation last week in downtown Vancouver called The 7- Point Business Marketing & Communications Toolkit. I enjoyed getting the chance to share knowledge ranging from SEO blog writing to tips for newsletter copywriting and more. Still, I felt at the end as though I had a bit more to say. Perhaps [...]
The Elements Of Style. Vigorous Writing Is Concise
It’s true. I sometimes check in on Strunk’s classic from time to time, just because I’m a writing nerd. One of my favorite sections? From The Elements of Style, Omit needless words: Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should [...]
Sometimes You Need A Second Draft. That’s OK
I’m reading the Onion for kicks the other day and come across this amusing piece: Toaster-Instruction Booklet Author Enraged That Editor Betrayed His Vision: “[Department head] Charlie [Standell] altered the entire thrust and focus of my operating instructions,” said a seething Leff, 31, upon seeing the final edit. “I toiled over it for weeks, crafting [...]
What’s The Call To Action?
Calls to action are an essential part of any marketing campaign. Sometimes you see them in buttons and banner ads. The best are built right into the text of your website, sales letter, newsletter or other marketing materials. “Learn more about our widgets”. “Buy now and take advantage of our limited-time offer”. “Hire us to [...]
Blogs That Don’t Suck
WRITEIMAGE presents the third part of the series, “Websites That Don’t Suck”, A How-To Series for Vampire Hunters and Other Entrepreneurs (Click to read Part 3, More Website Content That Doesn’t Suck). In this section, Steve Van Helsing describes how his blog helped build online sales for his vampire hunting business. Blogs are not just [...]
Website Content that Gets More Bites from Customers
WRITEIMAGE Presents the second part of the series, “Websites That Don’t Suck”, A How-To Series for Vampire Hunters and Other Entrepreneurs for Creating Customer-Friendly SEO Website Content (Click to read Part 1 of Websites That Don’t Suck). Here we go over some content that every business website ought to have. There is no definitive model [...]
Superhero Business Slogans
What happens when superheroes retire? The more entrepreneurial ones will surely cash in on their fame and catch-phrases by starting businesses. Here are a few possibilities. Superman Helicopter Tours “Up, up and away!” Dr. Strange Exotic Escorts “By the Hoary hosts of Hoggoth!” Human Torch Barbecue Lighters “Flame on!”
keep looking »We write your SEO web content, newsletters and more, so you don’t have to.
Recent Posts
copywriting blog archive
Categories
Sponsored Ads
Pay By PayPal
