Copywriting FAIL. I Never Sleep
Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I [...]
How To (And How Not To) Write A Bio For Your Website
First, a quick hello to my friends and colleagues attending the Grow 2010 technology conference in Vancouver today. I wish I could be there. Sadly, other business took priority. Looking forward to seeing some write-ups on what went down. I took the liberty of checking out the speaker bios and realized I also had the [...]
Copywriting Tip 7. Avoid Typos
Copywriters (and business owners who do their own business writing for some strange reason or another) must avoid typos in their communications and marketing materials. This should go without saying, but I’m still surprised to see little mistakes cropping up in press releases, newsletters and other materials my friends and colleagues send along. Take care [...]
Listing Prices For Services On Your Website Is A Good Idea
Regular visitors to the Writeimage copywriting blog will notice a big change today. I’ve added big clickable buttons in the sidebars listing prices for our copywriting services, from website content to newsletters, blog posts and all the rest of it. I expect this change will be good for my business. There are two schools of [...]
How To Develop A Big Picture Communications Strategy
Summer is here. We’re reading books on the beach, drinking wine on the patio and making more time for our friends and families. But after recharging my batteries for just a day or two, that entrepreneurial brain kicks in. I start thinking about big picture stuff. About a third of my work is helping develop [...]
Write A Press Release Like A Neanderthal
Press releases follow a predictable format. You’ve got a line saying “For Immediate Release” and the name of the organization under that. Then you’ve got a title. Maybe a subtitle. Next, the main content; the “news” of the news release. After that, some information about the organization. Finish with the contact information (and make sure [...]
Copywriting Fail Of The Week. Soylent Green
Today we begin a regular meme, Copywriting Fail of the Week. Our first winner appears to be ad copy for some kind of charity for children. Those poor, poor kids. Thanks, FAIL Blog
Use Strong Calls To Action
If you want your customers to do something — like, maybe, buy your stuff in the next two minutes — you’re going to have to tell them. Read my post on the Lift Strategies website to learn more about how to get the customer to take action
Don’t Contact Us? Part 2
I was ranting a little while back about how some silly companies make their customers jump through hurdles to contact them. It doesn’t make sense to me. Why spend a bunch of dough on a nice website with persuasive content if you don’t want your customers to call? Case in point, I found this on [...]
More Fake AP Stylebook Fun
Some of my favorite recent tweets from the Fake AP Stylebook Twitter profile @fakeapstylebook “horrible tragedy” – use this phrasing to differentiate the described event from hilarious tragedies. bazaar/bizarre/Bizarro – We bought a bizarre clown toilet paper cozy from Bizarro at the church bazaar. An easy way that you can save space is to edit [...]
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