Why I’m Glad I Became A Freelance Website Copywriter
I wasn’t always your friendly neighbourhood SEO website copywriter in Vancouver. The grim memories of my former “career” in journalism still sometimes keep me up at night. With every year that passes, from the dismal first age of the “three man newsroom” (one reporter and two frantic guys selling ads) to today’s era of “citizen [...]
Testimonial. “The Right Balance of Personal Voice and Professional Tone for Our Audience”
“We wanted to write up stories about the customers who are using our product. Blog posts are great for that kind of thing, but we just didn’t have the time to devote to the project. WRITEIMAGE interviewed a set of customers and wrote the posts for us in a readable style that had exactly the right balance of personal [...]
Testimonial. “We Could Launch with Total Confidence.”
“We needed website content for a software application to appeal to a North American audience. Jonathon copy-edited our draft text so we could launch with total confidence. They’re really easy to work with and had great communication. We would definitely work with them again.” - Olena Tkhorovska, Pieoneers
The James Bond of Website Copywriting
I’ve been a fan of Daniel Craig’s portrayal of British super-spy James Bond ever since he came to the wildly successful franchise. He’s almost singlehandedly reversed a decades-long decline in acting and storytelling as the films came more and more to rely on gadgets, guns and girls for box-office appeal. Skyfall continues that good pattern [...]
I Wish More of My Clients Would Let Me Do Stuff Like This
Most of my clients are risk-averse. Can’t say I entirely blame them, given the uneven business climate of the past couple of years. Nonetheless, I think Seth Godin’s shtick is generally true: we should aim for remarkable… because very good usually isn’t good enough to put a business over the top. Source: tumblr.com via Jeff [...]
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