If Your Marketing Isn’t Working, Change The Message
I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]
Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]
SEO Website Optimization Tips by Stephan Spencer
At the IIMA Fusion Conference in Vancouver a little while back, I had the chance to shmooze with web marketing guru Stephan Spencer and get his tips for optimizing your website with quality content. Here’s my recording of the interview:
SEO Tips From Online Strategy House
I attended the IIMA (International Internet Marketing Association) Conference in Vancouver recently, where I got the chance to chat with Online Strategy House President Guacira Naves about her top tips for building SEO (Search Engine Optimization) and an online presence for your business. Listen and enjoy!
The 7-Point Business Marketing And Communications Toolkit. Session 2
Looks like my last 7-Point Business Marketing And Communications Toolkit presentation for the Better Business Bureau was so popular, they’re bringing it around again for those who were on the waiting list to get in. I’m looking forward to meeting my fellow Vancouver-based entrepreneurs and business owners for this second round. We’ll be talking about [...]
Art & Copy Is On My Must See List
Somehow, I missed Art & Copy when it first came out in 2009. I’m definitely going to track down this flick in the next while. Love this line: “Advertising makes food taste better. It makes cars run better. It changes the perception of everything.”
Websites That Don’t Suck
WRITEIMAGE Presents “Websites That Don’t Suck”, A How-To Series for Vampire Hunters and Other Entrepreneurs. The series is meant to help business owners and managers to integrate customer-friendly SEO website content to promote their business. This is part 1. Your website is the hub of your online business marketing strategy. It doesn’t matter whether you’re [...]
Copywriting FAIL. I Never Sleep
Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I [...]
Advertising Copy FAIL. Is There More To Life Than This?
I pass by this advertisement on the outside of a church in the heart of Vancouver just about every day. It reads “Is there more to life than this?” The ad is an utter failure. The advertisement is for a course that will get students thinking about God, spirituality and the meaning of life. The [...]
How To (And How Not To) Write A Bio For Your Website
First, a quick hello to my friends and colleagues attending the Grow 2010 technology conference in Vancouver today. I wish I could be there. Sadly, other business took priority. Looking forward to seeing some write-ups on what went down. I took the liberty of checking out the speaker bios and realized I also had the [...]
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