Why Every Business Website Should Have A CMS

What’s a CMS? Content Management System. WordPress is one (which I use to run this website and a bunch of others). Drupal is another. There are many kinds of CMS, but they all do the same thing: they make it easy for you to add content to your website, one page, blog post or block [...]

All The Writing Tools You Ever Needed in the 1960s

According to Mad Men, one of my favorite television shows ever. Source: tumblr.com via Justine on Pinterest

Prometheus. A Case Study in Poor Project Management

I watched Prometheus this weekend. Not awesome. I understand that science fiction films require a suspension of disbelief, but as a business guy, I had to draw the line at the characters’ unbelievably bad project management. It’s so important for the success of any website copywriting project (actually, most kinds of business projects) that you [...]

If Your Marketing Isn’t Working, Change The Message

I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]

Marketing Isn’t Good or Evil. It’s Just about Communicating

Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]

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