Writing Your Elevator Pitch
The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator.
The basic philosophy applies very well to written content as well. Less is more. Get to [...]
Copywriting Tip 4. Press Releases Boost SEO
Press releases are an often overlooked element of an organization’s overall marketing and SEO strategies. The messaging should be consistent with other collateral you’re putting out, adapted for “press release” style. And when it comes time to distribute them, use all of the messaging capabilities at your disposal, not just a media contacts list.
Put [...]
Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about:
Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil.
I’ve had newsletter subscribers tell me that even though they are not [...]
What Can Social Media Do For Your Business?
The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]
Olympic Brand Ambush Marketing Lululemon Case Study
This is absolutely brilliant. Well done, Lululemon.
Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.”
The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors to the [...]
Was My Email Newsletter Too Spammy?
As fans of this blog will note, I sent out an email newsletter a few days back. This newsletter went out to approximately 650 recipients. Was it spam?
Possibly. But I don’t think so.
Shortly after my arrival at the Vancouver Blogger Meetup at Ceilis Pub on Tuesday evening, I encountered a perplexed Pete Quily (AKA ADD [...]
Case Studies! Got Your Case Studies Here! Caaaaaase Studies!
For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way!
So if [...]
Olympic Brand Ambush Marketing
An absolute must-read for any company looking to benefit from Olympics hype with innovative (as well as tried-and-true) marketing ideas: Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above
This isn’t just for Vancouver or Canadian businesses, either. You need to get in on this, wherever you are.
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