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We write your business website content, newsletters, press releases, blog posts and more

Writing Your Company Positioning Statement

I learned many things while live-blogging the latest New Ventures BC seminar on Market Research and Product Marketing at SFU School of Business in downtown Vancouver. One particularly good piece of advice that applies to writing content for your website, newsletter, blog or other marketing materials is to ensure that your positioning statement truly differentiates [...]

Copywriting Tip 3. Driving Traffic to Your Online Store

My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered: * Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics [...]

Are You a Blogger in Vancouver? We Really Ought to Meet

That was fast. I relaunch this blog and two days later, I get called up alongside my good friend and Blogging for Dummies author Shane Birley to help Raul Pacheco run Vancouver’s blogger meetups. Since there’s hardly any difference at all between working 16 hours a day and 16.5 hours a day, and I am [...]

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