If Your Marketing Isn’t Working, Change The Message
I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]
The 7-Point Business Marketing And Communications Toolkit. Session 2
Looks like my last 7-Point Business Marketing And Communications Toolkit presentation for the Better Business Bureau was so popular, they’re bringing it around again for those who were on the waiting list to get in. I’m looking forward to meeting my fellow Vancouver-based entrepreneurs and business owners for this second round. We’ll be talking about [...]
Hire Us To Write Your Company’s Press Releases
One of the best ways to raise awareness of your company’s name and brand is by being featured in the news through press releases. And thanks to the syndication of blogs and social media, news features about your business can stay relevant long after the story comes out. But to get featured, you have to [...]
How Press Releases Build Business
Press releases are another tool you can use in your marketing plan to create buzz for your brand. Most marketing plans work on reaching directly to your customer base. In contrast, press releases are read by the media sector, including reporters, editors, as well as bloggers. They are always looking to find new stories to [...]
Why Press Releases Still Matter
I’ve heard some of my colleagues in social media or fellow bloggers suggest that the press release is dead. More and more journalists are getting their news tips from blogs or Twitter. Who’s still reading press releases? Actually, reporters are still reading press releases as much as ever. They’ve just supplemented their news sources by [...]
Special Offer. Press Releases For $100. Save $200!
Has your company or non-profit got some big news to announce? But your time-strapped in-house communications professional just doesn’t have the time to get it done? Or maybe you were planning on writing the press release yourself… last week. Contact our Vancouver-based copywriting services company within seven days, by Thursday September 16 and you can [...]
Write A Press Release Like A Neanderthal
Press releases follow a predictable format. You’ve got a line saying “For Immediate Release” and the name of the organization under that. Then you’ve got a title. Maybe a subtitle. Next, the main content; the “news” of the news release. After that, some information about the organization. Finish with the contact information (and make sure [...]
Speaking at Social Media Club. Lessons from the Olympics
I’m speaking as part of a panel of communications professionals, social media consultants and bloggers at the next event of the Social Media Club in Vancouver. The theme for the evening is discussing the positive and negative impacts of social media on the 2010 Winter Olympic Games. It’s happening at 7 pm on Thursday, March [...]
Copywriting Tip 4. Press Releases Boost SEO
Press releases are an often overlooked element of an organization’s overall marketing and SEO strategies. The messaging should be consistent with other collateral you’re putting out, adapted for “press release” style. And when it comes time to distribute them, use all of the messaging capabilities at your disposal, not just a media contacts list. Put [...]
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