Free Consultation For N2Camp Non-Profits (and Every Other Non-Profit Organization In BC. Cool, Eh?)
I’m still stoked from the Netsquared Camp I attended over the weekend in downtown Vancouver. That’s where non-profits and social media enthusiasts came together to learn about how to use Web 2.0 tools for social change. Inspired by the enthusiasm of the local non-profit participants, WRITEIMAGE is offering a FREE communications and copywriting consultation for [...]
Use Analytics To Fine-Tune Website Content and Your Business
I’m often surprised to find that new clients aren’t using Google Analytics or some other tool to track visitors to their website. As a website copywriter, I use information like key phrases and popular search terms to refine content and make it more SEO-friendly. Basically, I use the info to make your website easier for [...]
Website Search Engine Optimization Explained
Lately, I’ve been getting a lot of questions about Search Engine Optimization from prospective website content clients. What is SEO? Basically, this involves making your website easier to find on the Internet, particularly on popular search engines like Google. Why is this important? Well, there’s no point in spending money on a website if no [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
Copywriting Tip 4. Press Releases Boost SEO
Press releases are an often overlooked element of an organization’s overall marketing and SEO strategies. The messaging should be consistent with other collateral you’re putting out, adapted for “press release” style. And when it comes time to distribute them, use all of the messaging capabilities at your disposal, not just a media contacts list. Put [...]
What Can Social Media Do For Your Business?
The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]
Copywriting Tip 3. Driving Traffic to Your Online Store
My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered: * Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics [...]
Copywriting Tip 1. Keep Your Website Fresh for Google
One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]
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