Hire A Blogger To Write For Your Business
When we first started offering blogger ghostwriting services for our business clients, we sort of assumed it would be mainly a kind of entry-level or transitional service. That is, most businesses who hired us would get us to start writing their company blog, but eventually an in-house employee would take it over. In the meantime, [...]
SEO Website Optimization Tips by Stephan Spencer
At the IIMA Fusion Conference in Vancouver a little while back, I had the chance to shmooze with web marketing guru Stephan Spencer and get his tips for optimizing your website with quality content. Here’s my recording of the interview:
It’s Summertime And The Business Is Easy
As a business copywriter, when other kinds of businesses start coasting at the start of summer, that’s when I really get going. More than ever, companies need me to ghostwrite their company blogs and keep their marketing communications efforts maintained. The summer is also a good time to launch ahead with marketing strategic planning and [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
Copywriting Tip 1. Keep Your Website Fresh for Google
One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]
Hire Us To Write SEO Unfriendly Web Content
Who wants to spend money on SEO-friendly website content written by a professional copywriter? Some people, I guess. But shouldn’t there be a less costly option for those who don’t care about getting their business on the first page of a Google search? Now there is! For just one-fifth of the price of our regular [...]
More Website Content Equals Competitive Advantage
I helped give a workshop in downtown Vancouver last week to owners and managers on how companies can use social media (Thanks again to all who attended!). The enthusiasm of the participants was catching. I must say, I think I enjoy talking and teaching about writing blogs and the basics of creating SEO content almost [...]
The Secret To A Successful Business Website
Here’s a question I get all the time from clients. “How do I get more visitors (or subscriptions, sales or whatever) through my business website?” They almost never like the answer. To be honest, it’s not much of a secret. Assuming your web design isn’t turning people off and you’ve got an effective shopping cart [...]
Is This Your Website?
I’ve seen a lot of terrible looking business websites lately. I mean, really bad. Awful. I wouldn’t buy something from that company if they paid me. Putting aside the design side of things, does this describe your company’s website? Hasn’t been updated with fresh website content in months or years. No SEO (Search Engine Optimization) [...]
Our 10-Point SEO-Friendly Blog Writing Checklist
Are you already blogging for business? Perhaps you’re thinking about hiring one of our talented SEO copywriters to write your blog posts for your company, but are curious how it’s done. You may have already seen that our Vancouver-based company has an effective process in place for ensuring our blog content matches the organization’s overall [...]
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